{"podcast":{"title":"Practice Marketing Insider","slug":"practice-marketing-insider-7806401","podcast_index_feed_id":7806401,"rss_url":"https://feeds.captivate.fm/pmi/","website_url":"https://placedigital.com","image_url":"https://artwork.captivate.fm/f5cfa09d-b57e-41f2-bab4-123d318b39bb/PMI-Cover-Art-Final-2.jpg","author":"Kristie Plantinga","episode_count":17,"summary":"Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.","last_synced_at":"2026-07-29T00:17:48.496508+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401"},"episode":{"title":"How Therapists Can Be Influencers, Ethically","slug":"therapists-shouldn-t-be-influencers","published_at":"2026-05-26T10:00:00+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/therapists-shouldn-t-be-influencers","show_page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401","url":"https://placedigital.com","audio_url":"https://episodes.captivate.fm/episode/232c6e18-c8ca-4a18-a7db-b2314d7443a6.mp3","summary":"In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: Finding the boundary between personal branding and the influencer economy The need for practitioners to have strict ethical boundaries How client confidentiality and informed consent play a role in the online presence of mental health professionals How to successfully and ethically manage brand partnerships and content creation to build trust Connect with Michael: Website Instagram LinkedIn If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube . *Connect with Kristie on Instagram . *Brought to you by Place Digital . *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.","meta_description":"In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersecti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1522,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/practice-marketing-insider-7806401/episodes/therapists-shouldn-t-be-influencers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/therapists-shouldn-t-be-influencers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}