{"podcast":{"title":"Practice Marketing Insider","slug":"practice-marketing-insider-7806401","podcast_index_feed_id":7806401,"rss_url":"https://feeds.captivate.fm/pmi/","website_url":"https://placedigital.com","image_url":"https://artwork.captivate.fm/f5cfa09d-b57e-41f2-bab4-123d318b39bb/PMI-Cover-Art-Final-2.jpg","author":"Kristie Plantinga","episode_count":17,"summary":"Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.","last_synced_at":"2026-07-29T00:17:48.496508+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401"},"episode":{"title":"Why You’re Already Behind In Marketing Your Practice","slug":"i-should-start-marketing-when-i-need-clients","published_at":"2026-04-28T12:00:00+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/i-should-start-marketing-when-i-need-clients","show_page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401","url":"https://placedigital.com","audio_url":"https://episodes.captivate.fm/episode/dba926a8-6a0d-4737-a1c5-e9de8062355d.mp3","summary":"In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. Some takeaways: How urgency leads to unsustainable business decisions and clinician burnout. Shifting your mindset to look at marketing as a long-term investment. Investing in partnerships and multiple sources of growth before it feels urgent. How to switch to proactive marketing with a multi-year strategy for predictable growth. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube . *Connect with Kristie on Instagram . *Brought to you by Place Digital . *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.","meta_description":"In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She exp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":579,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/practice-marketing-insider-7806401/episodes/i-should-start-marketing-when-i-need-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/i-should-start-marketing-when-i-need-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}