{"podcast":{"title":"Practice Marketing Insider","slug":"practice-marketing-insider-7806401","podcast_index_feed_id":7806401,"rss_url":"https://feeds.captivate.fm/pmi/","website_url":"https://placedigital.com","image_url":"https://artwork.captivate.fm/f5cfa09d-b57e-41f2-bab4-123d318b39bb/PMI-Cover-Art-Final-2.jpg","author":"Kristie Plantinga","episode_count":17,"summary":"Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.","last_synced_at":"2026-07-29T00:17:48.496508+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401"},"episode":{"title":"Why Blogging For Therapists Won’t Get You Clients","slug":"i-should-blog-more","published_at":"2026-04-21T12:00:00+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/i-should-blog-more","show_page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401","url":"https://placedigital.com","audio_url":"https://episodes.captivate.fm/episode/16027deb-b97e-45c1-abc2-172af56868b7.mp3","summary":"In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider. Some takeaways: Why blogging brings in browsers, not buyers Prioritizing transactional content over informational content Building digital assets that become revenue generators Transitioning from being a general resource to a solution provider If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube . *Connect with Kristie on Instagram . *Brought to you by Place Digital . *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.","meta_description":"In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers…","key_points":[],"chapters":[],"topics":[],"duration_seconds":749,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/practice-marketing-insider-7806401/episodes/i-should-blog-more/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/i-should-blog-more.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}