{"podcast":{"title":"Practice Disrupted by Practice of Architecture","slug":"practice-disrupted-by-practice-of-architecture-804792","podcast_index_feed_id":804792,"rss_url":"https://feeds.captivate.fm/practicedisrupted/","website_url":"https://practiceofarchitecture.com/podcast/","image_url":"https://artwork.captivate.fm/a7351a17-e837-44ba-b6cd-d16279cd41bd/WTx3hzqmiBf-0YwaX4XHFYaE.jpeg","author":"Evelyn Lee","episode_count":281,"summary":"The evolution of architectural practice has been relatively slow towards change, yet modern shifts in business and design management have prompted today's leading architects to rethink how they work. On Practice Disrupted, Evelyn Lee, FAIA, NOMA, an architect, angel investor, fractional COO, and Founder of Practice of Architecture, sets out to illuminate the future of the profession to help architects remain relevant and valuable in a changing world. She will explore how technology, cultural shifts, and emerging best practices are prompting firm owners to reassess their business models and adjust their studios. Each episode features an industry leader who explores the new frontier of architectural practice.","last_synced_at":"2026-07-02T20:21:15.515737+00:00","page_url":"https://stenobird.com/podcast/practice-disrupted-by-practice-of-architecture-804792"},"episode":{"title":"223: Architect, And: Joann Lui on Matcha, Marketing, and the Portfolio Career","slug":"223-architect-and-joann-lui-on-matcha-marketing-and-the-portfolio-career","published_at":"2026-02-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/practice-disrupted-by-practice-of-architecture-804792/223-architect-and-joann-lui-on-matcha-marketing-and-the-portfolio-career","show_page_url":"https://stenobird.com/podcast/practice-disrupted-by-practice-of-architecture-804792","url":"https://practiceofarchitecture.com/podcast/","audio_url":"https://episodes.captivate.fm/episode/bde858ce-49e7-43a2-8579-4b468459b1aa.mp3","summary":"Can You Be an Architect, a Tech Marketer, and a Business Owner All at Once? In this episode of Practice Disrupted , Evelyn Lee sits down with Joann Lui , an architect-turned-entrepreneur who is redefining what a career in architecture can look like. Joann shares her journey from traditional practice at Gensler to content marketing for tech startups like Monograph and Testfit, and reveals her latest venture: co-founding OIKA , a matcha company that has become the largest matcha refinery in the United States. Joann opens up about her early realization that she never wanted to start her own architecture firm, a decision that freed her to explore other passions. She discusses how she applies her architectural mindset to designing cafes and building businesses, treating each venture as a design problem to be solved. The conversation dives into the challenges of opening a brick-and-mortar business, from navigating permits and renovations to learning entirely new operational systems on the fly. \"I don't think there is a work life balance. I'm always working, but I really do love it. Burnout comes when you're doing work that's not aligned with your values.\" - Joann Lui Evelyn and Joann also explore the concept of a \"portfolio career\", discussing how Joann balances her multiple roles, from leading the Women Architects Collective to consulting on content marketing, without succumbing to burnout. Whether you are interested in entrepreneurship, side hustles, or simply curious about how architectural skills translate to other industries, this episode offers an inspiring look at building a career on your own terms. Guest: Joann Lui is an architect, content marketer, and entrepreneur. After spending over a decade in traditional architecture practice, she pivoted to the tech world, le…","meta_description":"Can You Be an Architect, a Tech Marketer, and a Business Owner All at Once? In this episode of Practice Disrupted , Evelyn Lee sits down with Joann Lui ,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2285,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/practice-disrupted-by-practice-of-architecture-804792/episodes/223-architect-and-joann-lui-on-matcha-marketing-and-the-portfolio-career/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/practice-disrupted-by-practice-of-architecture-804792/223-architect-and-joann-lui-on-matcha-marketing-and-the-portfolio-career.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}