{"podcast":{"title":"Podmastery: podcasting insights and advice for indie creators","slug":"podmastery-podcasting-insights-and-advice-for-indie-creators-5237265","podcast_index_feed_id":5237265,"rss_url":"https://feeds.captivate.fm/podmastery-podcasting-insights-with-the-podmaster/","website_url":"https://www.podmastery.co","image_url":"https://artwork.captivate.fm/5143d80a-1fa1-41c2-b8ff-82287cf9c5aa/Podmastery-Podcasting-Insights-June-2026-artwork.jpg","author":"The Podmaster (Neal Veglio)","episode_count":106,"summary":"Are you a podcaster who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! Take one step closer to Podmastery. Click follow in your favourite podcast app, and let's grow together.","last_synced_at":"2026-07-23T08:19:47.022020+00:00","page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265"},"episode":{"title":"Your podcast promotion strategy's in reverse!","slug":"your-podcast-promotion-strategy-s-in-reverse","published_at":"2025-10-04T05:00:00+00:00","page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/your-podcast-promotion-strategy-s-in-reverse","show_page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265","url":"https://hollyc176.sg-host.com/episodes/your-podcast-promotion-strategys-in-reverse","audio_url":"https://episodes.captivate.fm/episode/c880da0f-2062-4c90-bb6a-55a126aa67e9.mp3","summary":"There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout. Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn. We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners. 00:00 Why Your Promotion is in Reverse! 04:53 Integrity and Strategic Success 07:34 \"Building Loyal, Valuable Audiences\" 12:57 Silent Launch Strategy Advice 13:59 Proof Before Promotion Strategy Useful links: Get your audit - https://podmastery.co/lite See your Apple Podcasts retention data: https://podcastsconnect.apple.com/ Spotify dashboard: https://podcasters.spotify.com/gateway Find all episodes of Podcasting Insights: https://www.podmastery.co/ Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/","meta_description":"There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1029,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/episodes/your-podcast-promotion-strategy-s-in-reverse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/your-podcast-promotion-strategy-s-in-reverse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}