{"podcast":{"title":"Podmastery: podcasting insights and advice for indie creators","slug":"podmastery-podcasting-insights-and-advice-for-indie-creators-5237265","podcast_index_feed_id":5237265,"rss_url":"https://feeds.captivate.fm/podmastery-podcasting-insights-with-the-podmaster/","website_url":"https://www.podmastery.co","image_url":"https://artwork.captivate.fm/5143d80a-1fa1-41c2-b8ff-82287cf9c5aa/Podmastery-Podcasting-Insights-June-2026-artwork.jpg","author":"The Podmaster (Neal Veglio)","episode_count":106,"summary":"Are you a podcaster who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! Take one step closer to Podmastery. Click follow in your favourite podcast app, and let's grow together.","last_synced_at":"2026-07-23T08:19:47.022020+00:00","page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265"},"episode":{"title":"Is \"Be Everywhere\" The WORST Podcasting Advice Now That YouTube 'Dominates'?","slug":"is-be-everywhere-the-worst-podcasting-advice-now-that-youtube-dominates","published_at":"2026-07-13T18:45:00+00:00","page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/is-be-everywhere-the-worst-podcasting-advice-now-that-youtube-dominates","show_page_url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265","url":"https://hollyc176.sg-host.com/episodes/is-be-everywhere-the-worst-podcasting-advice-now-that-youtube-dominates","audio_url":"https://episodes.captivate.fm/episode/4293507c-dbf7-401b-96bf-cb2f613b9383.mp3","summary":"YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once. Hi, I'm Neal Veglio , founder of Podknows Podcasting and the Podmastery community. Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point. I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover. Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once. In this one: The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28) BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyone Why these aren't the same listeners switching apps: the age, gender and trust splits nobody quoted The platform growing fastest is also the one people trust the least. Amazing. The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks about Why “post everywhere equally” is busy work wearing a growth strategy's coat “But won't narrowing my focus lose me everyone else?” — no, and here's why Today's tip: the five-minute hosting-dashboard check that tells you which radio station you already are PODMASTERY LINKS The Podmastery community is ope…","meta_description":"YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":760,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/episodes/is-be-everywhere-the-worst-podcasting-advice-now-that-youtube-dominates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/is-be-everywhere-the-worst-podcasting-advice-now-that-youtube-dominates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}