{"podcast":{"title":"PodCatalyst: The Official Podcast of IABC","slug":"podcatalyst-the-official-podcast-of-iabc-14691","podcast_index_feed_id":14691,"rss_url":"https://anchor.fm/s/8a428e4/podcast/rss","website_url":"http://www.catalyst.iabc.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/1349761/1349761-1747333799983-d5dd7bc122264.jpg","author":"PodCatalyst","episode_count":125,"summary":"PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn","last_synced_at":null,"page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691"},"episode":{"title":"In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy?","slug":"in-under-10-what-does-taylor-swift-have-to-do-with-your-comms-strategy","published_at":"2024-05-29T19:55:40+00:00","page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/in-under-10-what-does-taylor-swift-have-to-do-with-your-comms-strategy","show_page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691","url":"https://podcasters.spotify.com/pod/show/iabc/episodes/In-Under-10-What-Does-Taylor-Swift-Have-to-Do-With-Your-Comms-Strategy-e2k8v4s","audio_url":"https://anchor.fm/s/8a428e4/podcast/play/87374428/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-29%2F406d97b9-8970-daca-75f0-dabbba5fa57d.mp3","summary":"In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work. Emily Caister will present at this year’s World Conference, 23-26 June in Chicago. Learn more about her session online here . LINKS Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/","meta_description":"In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":561,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcatalyst-the-official-podcast-of-iabc-14691/episodes/in-under-10-what-does-taylor-swift-have-to-do-with-your-comms-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/in-under-10-what-does-taylor-swift-have-to-do-with-your-comms-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}