{"podcast":{"title":"PodCatalyst: The Official Podcast of IABC","slug":"podcatalyst-the-official-podcast-of-iabc-14691","podcast_index_feed_id":14691,"rss_url":"https://anchor.fm/s/8a428e4/podcast/rss","website_url":"http://www.catalyst.iabc.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/1349761/1349761-1747333799983-d5dd7bc122264.jpg","author":"PodCatalyst","episode_count":125,"summary":"PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn","last_synced_at":null,"page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691"},"episode":{"title":"In Under 10: Using Ingratiation and Apology to Build Trust During Crisis With Christal P. Austin","slug":"in-under-10-using-ingratiation-and-apology-to-build-trust-during-crisis-with-christal-p-austin","published_at":"2025-07-21T16:14:30+00:00","page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/in-under-10-using-ingratiation-and-apology-to-build-trust-during-crisis-with-christal-p-austin","show_page_url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691","url":"https://podcasters.spotify.com/pod/show/iabc/episodes/In-Under-10-Using-Ingratiation-and-Apology-to-Build-Trust-During-Crisis-With-Christal-P--Austin-e35r27k","audio_url":"https://anchor.fm/s/8a428e4/podcast/play/105793204/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-21%2F76a2d838-9c1e-f380-4274-0595eb64217b.mp3","summary":"In this episode of PodCatalyst, our “In Under 10” seriesbrings you a behind-the-scenes conversation from IABC World Conference 2025 in Vancouver. Christal P. Austin, public affairs officer for the Government of Barbados, joins guest host Dawn De La Torre to unpack what it really takes to lead during a crisis. Drawing on firsthand examples from government communications, Christal shares how today’s communicators can respond to crises with clarity and credibility, especially when misinformation,disinformation, and social media chaos are in the mix. You’ll hear why some defensive strategies like denial canprotect your organization and when they absolutely shouldn’t. Plus, Christal introduces a lesser known but powerful tool: ingratiation. Done right, it’s more than damage control, it’s an opportunity to reconnect with your audience in a meaningful way. +++++++++++++++ Christal P. Austin is a strategic public relations advisorwith over 20 years of experience. She’s been an active IABC member since becoming the founding president of the Barbados chapter in 2008. In 2023, she presentedat IABC World Conference in Toronto and joined the Program Advisory Committee for the 2024 and 2025 World Conferences. Christal is also a United Nations Educational, Scientific and Cultural Organization (UNESCO) award-winning writer, a decorated Toastmaster, and a passionate lecturer in social media and crisis communication. She holds a post-graduate diploma in business administration from the University of Surrey, a certificate in integrated marketing communication from IE Business School, and a Google project management certificate. +++++++++++++++ LINKS Connect With IABC on Social Media X (Twitter) | LinkedIn | Facebook | YouTube | Instagram Visit IABC Online https://www.iabc.com/ https://ww…","meta_description":"In this episode of PodCatalyst, our “In Under 10” seriesbrings you a behind-the-scenes conversation from IABC World Conference 2025 in Vancouver. Christal…","key_points":[],"chapters":[],"topics":[],"duration_seconds":603,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcatalyst-the-official-podcast-of-iabc-14691/episodes/in-under-10-using-ingratiation-and-apology-to-build-trust-during-crisis-with-christal-p-austin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/in-under-10-using-ingratiation-and-apology-to-build-trust-during-crisis-with-christal-p-austin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}