{"podcast":{"title":"Podcasting Secrets","slug":"podcasting-secrets-6721294","podcast_index_feed_id":6721294,"rss_url":"https://podcastingsecrets.com/rss","website_url":"https://podcastingsecrets.com/","image_url":"https://storageapi.podup.com/production/821/files/files/podcasting-secrets-logo-2-1.png","author":"Nathan Gwilliam","episode_count":119,"summary":"The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insi…","last_synced_at":"2026-07-29T02:17:30.237848+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294"},"episode":{"title":"How One Podcast Strategy Eliminated Price Wars to Attract Premium Clients (with Monica Allen)","slug":"how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen","published_at":"2026-07-14T16:44:00+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen","show_page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294","url":"https://podcastingsecrets.com/podcast/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen","audio_url":"https://traffic.podup.com/media/storageapi.podup.com/production/821/files/files/episode-88.mp3?key=eyJkb21haW4iOiJwb2RjYXN0aW5nc2VjcmV0cy5jb20iLCJwdCI6InBvZGNhc3QiLCJwcyI6Imhvdy1vbmUtcG9kY2FzdC1zdHJhdGVneS1lbGltaW5hdGVkLXByaWNlLXdhcnMtdG8tYXR0cmFjdC1wcmVtaXVtLWNsaWVudHMtd2l0aC1tb25pY2EtYWxsZW4iLCJreSI6NDE2LCJ3aSI6MX0=","summary":"Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atlanta-based branded apparel and embroidery business she has run for more than two decades, and launched the Become Your Own Boss podcast after watching the same pricing conversation play out at her front counter more times than she can count. In this episode of Podcasting Secrets with host Nathan Gwilliam, Monica reveals why pricing without counting every cost is one of the fastest ways a business runs out of money in the first five years, how her podcast accidentally built a coaching business she never planned for, and why owning your podcast feed and email list protects you in ways social media never will. If you are a small business owner or podcaster building something that lasts, this episode is for you. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Monica Allen: Website: https://www.monicaallen.com/ Podcast: https://www.monicaallen.com/podcast Instagram: https://www.instagram.com/becomeyourownbosspodcast/ LinkedIn: https://www.linkedin.com/in/monica-massey-allen-8a3b6612/ Apple: https://podcasts.apple.com/us/podcast/become-your-own-boss-tips-for-starting-and-growing/…","meta_description":"Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atla…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2011,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcasting-secrets-6721294/episodes/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcasting-secrets-6721294/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}