{"podcast":{"title":"Podcasting Secrets","slug":"podcasting-secrets-6721294","podcast_index_feed_id":6721294,"rss_url":"https://podcastingsecrets.com/rss","website_url":"https://podcastingsecrets.com/","image_url":"https://storageapi.podup.com/production/821/files/files/podcasting-secrets-logo-2-1.png","author":"Nathan Gwilliam","episode_count":119,"summary":"The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insi…","last_synced_at":"2026-07-29T02:17:30.237848+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294"},"episode":{"title":"Build a 6 Month Podcast Waitlist by Treating Every Guest Like a Relationship (with Carl J. Cox)","slug":"build-a-6-month-podcast-waitlist-by-treating-every-guest-like-a-relationship-with-carl-j-cox","published_at":"2026-03-04T12:18:00+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294/build-a-6-month-podcast-waitlist-by-treating-every-guest-like-a-relationship-with-carl-j-cox","show_page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294","url":"https://podcastingsecrets.com/podcast/build-a-6-month-podcast-waitlist-by-treating-every-guest-like-a-relationship-with-carl-j-cox-1","audio_url":"https://traffic.podup.com/media/storageapi.podup.com/production/821/files/files/episode-65-1.mp3?key=eyJkb21haW4iOiJwb2RjYXN0aW5nc2VjcmV0cy5jb20iLCJwdCI6InBvZGNhc3QiLCJwcyI6ImJ1aWxkLWEtNi1tb250aC1wb2RjYXN0LXdhaXRsaXN0LWJ5LXRyZWF0aW5nLWV2ZXJ5LWd1ZXN0LWxpa2UtYS1yZWxhdGlvbnNoaXAtd2l0aC1jYXJsLWotY294LTEiLCJreSI6MzQxLCJ3aSI6MX0=","summary":"Most podcasters beg for guests, while successful hosts attract high-caliber experts effortlessly. Carl J. Cox of the Measure Success Podcast, built a six month podcast waitlist with 2-3 daily guest requests by stopping selling and starting giving. His biggest mistake was trying to sell too hard, forgetting the podcast wasn't about him but about guests wanting to share their knowledge, wisdom, and gifts to the world. In this episode of Podcasting Secrets with host Nathan Gwilliam, Carl reveals his transformation. He stopped scripting interviews and started being genuinely curious. He asked every guest for referrals, bringing Sean Covey and high-level experts to his show. He stopped doing prep interviews because time matters. Someone in a million dollar business makes 500 dollars per hour. Why waste it? Started in 2021 after a burst appendix during COVID, Carl built the fourth best strategic employment podcast by treating guests like real human beings with trust and caring instead of transactions. Want to build a podcast waitlist through relationships, not transactions? Stop selling to guests and start giving first with genuine curiosity. Share this strategy with podcasters treating interviews like business deals without building trust. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building quality guest lists through relationships over vanity metrics. Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj…","meta_description":"Most podcasters beg for guests, while successful hosts attract high-caliber experts effortlessly. Carl J. Cox of the Measure Success Podcast, built a six…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2349,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcasting-secrets-6721294/episodes/build-a-6-month-podcast-waitlist-by-treating-every-guest-like-a-relationship-with-carl-j-cox/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcasting-secrets-6721294/build-a-6-month-podcast-waitlist-by-treating-every-guest-like-a-relationship-with-carl-j-cox.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}