{"podcast":{"title":"Podcasting Secrets","slug":"podcasting-secrets-6721294","podcast_index_feed_id":6721294,"rss_url":"https://podcastingsecrets.com/rss","website_url":"https://podcastingsecrets.com/","image_url":"https://storageapi.podup.com/production/821/files/files/podcasting-secrets-logo-2-1.png","author":"Nathan Gwilliam","episode_count":119,"summary":"The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insi…","last_synced_at":"2026-07-29T02:17:30.237848+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294"},"episode":{"title":"30,000 Downloads in 6 Years Then 400,000 in 9 Months After One Decision (with Ross Stockdale)","slug":"30-000-downloads-in-6-years-then-400-000-in-9-months-after-one-decision-with-ross-stockdale","published_at":"2026-05-15T12:54:00+00:00","page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294/30-000-downloads-in-6-years-then-400-000-in-9-months-after-one-decision-with-ross-stockdale","show_page_url":"https://stenobird.com/podcast/podcasting-secrets-6721294","url":"https://podcastingsecrets.com/podcast/30000-downloads-in-6-years-then-400000-in-9-months-after-one-decision-with-ross-stockdale","audio_url":"https://traffic.podup.com/media/storageapi.podup.com/production/821/files/files/episode-79-1.mp3?key=eyJkb21haW4iOiJwb2RjYXN0aW5nc2VjcmV0cy5jb20iLCJwdCI6InBvZGNhc3QiLCJwcyI6IjMwMDAwLWRvd25sb2Fkcy1pbi02LXllYXJzLXRoZW4tNDAwMDAwLWluLTktbW9udGhzLWFmdGVyLW9uZS1kZWNpc2lvbi13aXRoLXJvc3Mtc3RvY2tkYWxlIiwia3kiOjM5MCwid2kiOjF9","summary":"Most podcasters spread themselves too thin and wonder why nothing compounds. Ross Stockdale spent six years building 30,000 downloads across three different shows. Then he made one decision, went all in on The Thunder Stock Show, and hit nearly 400,000 downloads in nine months. A former MMA cage fighter turned fractional CMO, Ross treats podcasting the way he trained for fights: every rep builds on the last one. In this episode of Podcasting Secrets with host Nathan Gwilliam, Ross shares Russell Brunson's advice to ignore analytics for the first 100 episodes, why he monetizes through guest referrals instead of sponsors, the three-stage growth framework that removed his mental fatigue, and the personal loss that taught him when to cancel a recording instead of forcing it. He also explains how podcasting can 40x a business's online presence without expensive production, and why pattern recognition matters more than natural talent for long-term growth. Want to stop spreading thin and start compounding your podcast growth? Pick one show, commit fully, and build the systems that make consistency sustainable. Share this episode with a podcaster who is running three projects and growing none of them. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a podcast that actually moves your business. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam:…","meta_description":"Most podcasters spread themselves too thin and wonder why nothing compounds. Ross Stockdale spent six years building 30,000 downloads across three differe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2748,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcasting-secrets-6721294/episodes/30-000-downloads-in-6-years-then-400-000-in-9-months-after-one-decision-with-ross-stockdale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcasting-secrets-6721294/30-000-downloads-in-6-years-then-400-000-in-9-months-after-one-decision-with-ross-stockdale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}