{"podcast":{"title":"Podcast Perspectives","slug":"podcast-perspectives-6540240","podcast_index_feed_id":6540240,"rss_url":"https://feeds.megaphone.fm/TPG5007990414","website_url":"https://podglomerate.com/","image_url":"https://megaphone.imgix.net/podcasts/1cfb04dc-2c81-11ee-9eb1-cb05036c2ad3/image/14dcfafb77da5c1527490157a78e0689.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Podglomerate LLC","episode_count":97,"summary":"Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today. Named PR Daily's 2025 Best Podcast Production and Marketing Agency, The Podglomerate is a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world. Produced by The Podglomerate.","last_synced_at":"2026-07-21T16:19:31.251602+00:00","page_url":"https://stenobird.com/podcast/podcast-perspectives-6540240"},"episode":{"title":"Laura Mayer on the Rise, Fall, and Reinvention of Podcasting","slug":"laura-mayer-on-the-rise-fall-and-reinvention-of-podcasting","published_at":"2026-07-21T07:00:00+00:00","page_url":"https://stenobird.com/podcast/podcast-perspectives-6540240/laura-mayer-on-the-rise-fall-and-reinvention-of-podcasting","show_page_url":"https://stenobird.com/podcast/podcast-perspectives-6540240","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/51/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/traffic.megaphone.fm/TPG4491997909.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/51/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/traffic.megaphone.fm/TPG4491997909.mp3","summary":"Laura Mayer has spent her career inside the podcast machine: at WNYC, Panoply, Stitcher, Sony, ABC News, and now Talkhouse. In this conversation with Jeff Umbro, she traces the early days of podcasting, the rise and fall of network strategy, and what it really takes to build shows that people actually want to hear. Laura also reflects on Shameless Acquisition Target, the podcast that became a book and a sharp-eyed look at the business of audio. She explains how the show came out of frustration, why she made herself the butt of the joke, and what she learned from trying to turn her own career into a case study. Jeff and Laura talk through the big shifts that reshaped the industry: the rise of narrative true crime, the economics of branded content, the limits of “build it and they will come,” and why podcasting keeps reinventing itself. It’s a candid, funny, and deeply informed conversation about ambition, burnout, audience, and the future of audio. Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠⁠ How to Level Up Your Monetization Strategy: ⁠⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: listen@thepodglomerate.c…","meta_description":"Laura Mayer has spent her career inside the podcast machine: at WNYC, Panoply, Stitcher, Sony, ABC News, and now Talkhouse. In this conversation with Jeff…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2627,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcast-perspectives-6540240/episodes/laura-mayer-on-the-rise-fall-and-reinvention-of-podcasting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcast-perspectives-6540240/laura-mayer-on-the-rise-fall-and-reinvention-of-podcasting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}