{"podcast":{"title":"Podcast Editors Mastermind","slug":"podcast-editors-mastermind-1017978","podcast_index_feed_id":1017978,"rss_url":"https://feeds.captivate.fm/podcast-editors-mastermind/","website_url":"https://podcasteditorsmastermind.com","image_url":"https://artwork.captivate.fm/63e71a99-5ead-41d6-b540-8b9799f3b453/art-PEM-Show-logo-2026-01.jpg","author":"Steve Stewart, Mark Deal","episode_count":131,"summary":"Do you like podcast editing? Are you a Podcast Editor or want to be a Podcast Editor? This is the show for you. It's for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, industry leaders, and talk about podcast editing as a career or serious side-hustle. Follow the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. When you're ready, consider joining us in the Podcast Editor Academy! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":"2026-07-29T18:21:36.157567+00:00","page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978"},"episode":{"title":"Metrics of Success: Understanding Podcast Analytics, with Seth Silvers","slug":"metrics-of-success-understanding-podcast-analytics-with-seth-silvers","published_at":"2025-08-27T08:00:00+00:00","page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978/metrics-of-success-understanding-podcast-analytics-with-seth-silvers","show_page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978","url":"https://podcasteditorsmastermind.com/episode/measuring-success-through-metrics-coaching-our-clients-through-analytics-with-seth-silvers","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/6823b175-8b11-4ab7-b00a-2ffb4bbdf6bc.mp3","summary":"#115: I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes. But Analytics? Those are GOLD! Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success. We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients. Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience. Key moments: Seth emphasizes the importance of analytics in podcasting Retention rates are more important than downloads for measuring success Clients should be willing to experiment with their podcast content The first 30 seconds of a podcast are crucial for retaining listeners Spotify says the first 5 minutes is crucial to their recommendation engine Paid advertising won't fix a bad podcast or business Feedback loops in podcasting can be long and challenging It's essential to track metrics weekly to make timely adjustments Podcasts serve best as a middle-of-funnel marketing tool Quality content leads to organic growth and audience retention Understanding the difference between downloads and plays is vital for podcasters Resources: Apple's Analytics: https://podcastsconnect.apple.com Spotify's Analytics: https://creators.spotify.com Amazon Music Analytics: https://podcasters.amazon.com About Seth Silvers: Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts. His team has worked with some of the leading podcasts and creators in…","meta_description":"#115: I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3035,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcast-editors-mastermind-1017978/episodes/metrics-of-success-understanding-podcast-analytics-with-seth-silvers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978/metrics-of-success-understanding-podcast-analytics-with-seth-silvers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}