{"podcast":{"title":"Podcast Editors Mastermind","slug":"podcast-editors-mastermind-1017978","podcast_index_feed_id":1017978,"rss_url":"https://feeds.captivate.fm/podcast-editors-mastermind/","website_url":"https://podcasteditorsmastermind.com","image_url":"https://artwork.captivate.fm/63e71a99-5ead-41d6-b540-8b9799f3b453/art-PEM-Show-logo-2026-01.jpg","author":"Steve Stewart, Mark Deal","episode_count":131,"summary":"Do you like podcast editing? Are you a Podcast Editor or want to be a Podcast Editor? This is the show for you. It's for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, industry leaders, and talk about podcast editing as a career or serious side-hustle. Follow the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. When you're ready, consider joining us in the Podcast Editor Academy! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":"2026-07-29T18:21:36.157567+00:00","page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978"},"episode":{"title":"Facebook Ads for Your Clients’ Shows, with Megan Shields","slug":"facebook-ads-for-your-clients-shows-with-megan-shields","published_at":"2025-10-29T08:00:00+00:00","page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978/facebook-ads-for-your-clients-shows-with-megan-shields","show_page_url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978","url":"https://podcasteditorsmastermind.com/episode/how-to-master-facebook-ads-for-your-clients-shows-with-megan-shields","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/f55ab5f8-bff4-4d29-9ff7-ce9d5020a005.mp3","summary":"#118: Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion. Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals. Takeaways Facebook ads remain relevant with 3 billion monthly users Advertising will always work if done correctly The Meta tracking pixel is essential for measuring ad success Understanding your cost per lead is vital for ad campaigns Collaboration between podcast editors and ad managers enhances results Key moments: (00:00) The Relevance of Facebook Ads Today (09:31) Understanding Facebook Ads Myths (11:26) Strategies for Client Acquisition vs. Podcast Promotion (18:09) The Role of Meta Tracking Pixel (24:30) Setting Up and Budgeting for Ads (27:36) Content Types for Effective Ads (30:25) Maximizing ROI Beyond \"Just\" Podcast Promotion (42:43) Key Metrics to Monitor for Ad Success About Megan Shields: Megan is, as her husband calls her, a snow-plow of progress. Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow…","meta_description":"#118: Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their client…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2659,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podcast-editors-mastermind-1017978/episodes/facebook-ads-for-your-clients-shows-with-megan-shields/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podcast-editors-mastermind-1017978/facebook-ads-for-your-clients-shows-with-megan-shields.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}