{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard","slug":"why-podcast-advertising-still-runs-on-predictions-not-certainty-with-sean-howard","published_at":"2026-05-25T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-podcast-advertising-still-runs-on-predictions-not-certainty-with-sean-howard","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-flightpath-sean-howard","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6a11a32480978431da3aa9fc/media.mp3","summary":"How do podcast publishers actually know what inventory they can sell? According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean Howard, founder and CEO of Flightpath and co-founder of Fable and Folly, breaks down one of the biggest operational problems in podcast advertising: forecasting ad delivery in a medium built around unpredictable audience behavior. Before building Flightpath, Sean worked across fiction podcasting, branded content, and podcast audience growth. Through years of buying and selling podcast advertising, he realized that publishers, networks, and sales teams often didn’t actually know what they could reliably deliver to advertisers, creating cascading problems around campaign fulfillment, inventory management, and monetization. That insight became the foundation for Flightpath, a platform focused on predictive inventory forecasting, campaign management, and helping publishers better understand how audiences consume content across podcasting and video. The conversation also explores how creator behavior is changing as podcasting evolves into a multi-platform ecosystem spanning RSS, YouTube, Spotify video, newsletters, memberships, and creator-owned media businesses. Sean shares why podcast audiences behave differently than social audiences, how evergreen podcast catalogs create long-tail monetization opportunities, why YouTube discoverability is often misunderstood, and what the next generation of creator media companies may look like. In this episode we cover: Why podcast ad inventory forecasting has historically been unreliable How predictive modeling changes podcast monetization The operational challenges behind podcast advertising sales Why podcasting’s evergreen back catalog is so valuable How audience be…","meta_description":"How do podcast publishers actually know what inventory they can sell? According to Sean Howard, most of the industry historically hasn’t. In this episode…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2740,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/why-podcast-advertising-still-runs-on-predictions-not-certainty-with-sean-howard/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-podcast-advertising-still-runs-on-predictions-not-certainty-with-sean-howard.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}