{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia","slug":"where-power-subscriptions-and-distribution-meet-with-patrick-hill-of-disctopia","published_at":"2026-02-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/where-power-subscriptions-and-distribution-meet-with-patrick-hill-of-disctopia","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-patrick-hill-disctopia","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6962a2ee51136f5fcb4c8163/media.mp3","summary":"This week on PodBiz, NJ sits down with Patrick Hill , Founder and CEO of Disctopia , to unpack where power, money, and influence are converging across podcasting, music, and creator platforms. Patrick brings a platform-level view of the industry. He explains why monetization is increasingly tied to access, subscriptions, and distribution control, how opinion-based media has become financially powerful, and why long-form content remains the engine behind sustainable revenue. From creator subscriptions to streaming versus RSS, from indie hustle to enterprise platforms, this conversation connects the cultural shifts shaping podcasting to the business models emerging underneath them. In this episode, we cover: Why the money sits between content creation and distribution How subscriptions and exclusive access are reshaping monetization Why people now pay for opinions, not just information The role of community and cause-driven creators in building leverage How Disctopia evolved from music streaming into podcast hosting Streaming vs RSS and where Patrick believes the industry is heading Why long-form content is where revenue is actually generated The relationship between short-form visibility and long-form income Key moments: (01:44) Where Patrick sees money concentrated in podcasting (02:14) Subscriptions, exclusivity, and creator access (05:36) Entertainment, opinion, and monetization power (07:31) Creators, causes, and niche communities (12:46) How Disctopia entered podcasting (17:47) Streaming vs RSS and future formats (22:08) Long-form content as a revenue driver (36:13) What Patrick would do differently building today About Patrick Hill Patrick Hill is the Founder and CEO of Disctopia , a creator-first platform supporting podcasting, music, audiobooks, and streaming di…","meta_description":"This week on PodBiz, NJ sits down with Patrick Hill , Founder and CEO of Disctopia , to unpack where power, money, and influence are converging across pod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2583,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/where-power-subscriptions-and-distribution-meet-with-patrick-hill-of-disctopia/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/where-power-subscriptions-and-distribution-meet-with-patrick-hill-of-disctopia.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}