{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"Owning Your Audience Is the Business Model with Michelle Jackson","slug":"owning-your-audience-is-the-business-model-with-michelle-jackson","published_at":"2026-05-04T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/owning-your-audience-is-the-business-model-with-michelle-jackson","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-creators-getting-paid-michelle-jackson","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/69f4a8358466468ab044ed8e/media.mp3","summary":"If you don’t own your audience, are you actually building a business? This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid , breaks down why most creators struggle to monetize and what’s actually required to turn a podcast into something sustainable. Her work sits at the intersection of independent creators, community building, and revenue transparency, giving her a clear view into what’s working and where people get stuck. The throughline is simple: monetization isn’t about doing more content. It’s about building something around the content that converts. “There’s no one way to monetize a podcast… each podcast is completely different.” That flexibility is part of the opportunity, but also the problem. Without a defined structure, most creators default to focusing only on the show itself. “If you get nothing out of this whole conversation… you need to be collecting your audience.” Because the gap isn’t effort or even consistency. It’s ownership. This conversation looks at what actually needs to be in place beyond the podcast feed, and why building an audience you control is the difference between a project and a business. In this episode: Why there’s no single path to monetizing a podcast Why most podcasters struggle to believe they can make money The difference between building a show and building a business Audience ownership vs. platform dependency Email lists, newsletters, and what actually matters Why content alone doesn’t convert When to pause, pivot, or rebuild a podcast Crowdfunding and alternative funding models The tradeoffs of running multiple creative projects Episode Moments (01:13) Where the money in podcasting actually depends (02:58) Deciding to monetize your work (05:18) Why owning your audience is critical (10:29) Email lists vs. n…","meta_description":"If you don’t own your audience, are you actually building a business? This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid , breaks dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2578,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/owning-your-audience-is-the-business-model-with-michelle-jackson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/owning-your-audience-is-the-business-model-with-michelle-jackson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}