{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"It’s Difficult to Be Simple: Alberto Betella on Monetization, Emotion AI, and Building RSS.com","slug":"it-s-difficult-to-be-simple-alberto-betella-on-monetization-emotion-ai-and-building-rss-com","published_at":"2026-03-02T12:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/it-s-difficult-to-be-simple-alberto-betella-on-monetization-emotion-ai-and-building-rss-com","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-rss-alberto-betella","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/697cab655edeb3034fb479b2/media.mp3","summary":"If advertising is a billion-dollar market, where does that leave independent creators? In this episode of PodBiz, NJ sits down with Alberto Betella, co-founder of RSS.com, for a platform-level look at where revenue actually lives. Alberto’s answer begins with scale. Advertising remains the largest total addressable market in podcasting and continues to grow. But volume drives ad revenue. For smaller or niche shows, funding models and subscriptions may be more realistic starting points. “Money is in ads,” Alberto explains. “But if you are a small podcaster… and you ask for funding, it kind of works.” From Podcasting 2.0’s funding tag to Apple subscriptions and delegated delivery, this conversation explores how reducing friction directly impacts monetization. When payments are simple, revenue becomes possible. We also go deeper into RSS.com’s origin story from a 2006 open-source publishing tool to a modern hosting platform — and Alberto’s background in affective computing, now known as Emotion AI. His product philosophy is clear: “Simplicity is complex.” In this episode, we discuss: Why advertising dominates revenue conversations When funding and value-for-value make strategic sense Apple subscriptions, early access, and frictionless payments Education as the biggest monetization gap Building RSS.com from bootstrapped beginnings Emotion AI and Alberto’s path from academia to SaaS The Podcast Standards Project and industry collaboration Episode Chapters (01:47) Ads, TAM, and revenue scale (03:20) Funding tags and direct listener support (08:21) Apple subscriptions and reducing friction (13:17) Educating creators at scale (25:25) The origin of RSS.com (31:48) “It’s difficult to be simple” (37:54) Industry standards and collaboration About Alberto Betella Alberto Betella is…","meta_description":"If advertising is a billion-dollar market, where does that leave independent creators? In this episode of PodBiz, NJ sits down with Alberto Betella, co-fo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2564,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/it-s-difficult-to-be-simple-alberto-betella-on-monetization-emotion-ai-and-building-rss-com/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/it-s-difficult-to-be-simple-alberto-betella-on-monetization-emotion-ai-and-building-rss-com.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}