{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"Independent Creators, Monetization, and Sustainable Growth with Andrew Weiss","slug":"independent-creators-monetization-and-sustainable-growth-with-andrew-weiss","published_at":"2025-12-01T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/independent-creators-monetization-and-sustainable-growth-with-andrew-weiss","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-podfest-andrew-weiss","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/690f3fbfa17ebcde88c1424e/media.mp3","summary":"Where’s the money in podcasting for independent creators? This week on PodBiz, we talk with Andrew Weiss, Director of Partnerships at Podfest Expo, about the real paths to monetization for indie podcasters. Andrew works directly with thousands of creators through Podfest’s global community, and he brings a grounded, practical view of how shows grow, how they earn, and why some creators thrive while others fade out. Andrew explains why niche audiences consistently outperform broad ones, what strong brand alignment looks like, and how smaller shows win high-value sponsorships by understanding exactly whom they serve. He shares examples from the Podfest ecosystem, including a produce-industry podcast earning significant revenue because it reaches a high-intent audience brands care about. As he puts it: “More sponsor money is being put into podcasts every day. The riches are in the niches.” Andrew also talks about the mindset and systems that keep creators consistent. He breaks down batching, workflow design, community support, and why many podcasters underestimate the value of environment. His message is direct: when creators combine structure with a defined purpose, growth becomes achievable no matter their starting point. Another reminder he returns to: “You are the average of the five people you spend the most time with.” This episode is full of practical insights for anyone building a show meant to last. Key Topics Discussed • How independent podcasters earn through niche audiences and alignment • Monetization beyond ads: lead generation, partnerships, coaching, and services • Why creators should define success before launching • Preventing burnout and podfade through systems and batching • How community and collaboration accelerate growth • Sponsorship trends, audien…","meta_description":"Where’s the money in podcasting for independent creators? This week on PodBiz, we talk with Andrew Weiss, Director of Partnerships at Podfest Expo, about…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1679,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/independent-creators-monetization-and-sustainable-growth-with-andrew-weiss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/independent-creators-monetization-and-sustainable-growth-with-andrew-weiss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}