{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss","slug":"how-advertisers-really-see-your-podcast-veronika-taylor-on-growth-revenue-and-what-creators-miss","published_at":"2025-11-24T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/how-advertisers-really-see-your-podcast-veronika-taylor-on-growth-revenue-and-what-creators-miss","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-acast-veronika-taylor","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6908c446911793d200e02c3e/media.mp3","summary":"What makes a show “monetizable” in the eyes of advertisers? This week on PodBiz, Veronika Taylor breaks down how brands evaluate podcasts, what creators often overlook, and why the future of podcast revenue extends far beyond a single medium. As SVP of Content and the Creator Network at Acast, Veronika oversees global teams, creator relationships, and the systems that power advertising across more than 140,000 shows. She shares a transparent view of what actually drives revenue, how creators can position themselves long before they hit a download threshold, and why integrated brand campaigns are rising faster than traditional host-read ads. As Veronika puts it: “Advertisers care about things you may think only your listeners look at. They’re combing through your cover art, your title, and your metadata. Anything that doesn’t feel right for their brand, they’ll cross you off the list.” Veronika also breaks down how Acast is shifting advertising conversations earlier in the funnel, how creators can use audience data to strengthen proposals, and why global podcast consumption habits remain one of the industry's most fascinating growth indicators. KEY TOPICS • How advertisers evaluate shows before they ever buy • Why metadata and branding matter more than creators think • How small shows are landing premium integrated campaigns • Programmatic innovation • Why video matters for some creators but not all • How to share audience data that strengthens ad sales • Global trends in podcast consumption and monetization • The value of listening to creator goals, not assuming them • Career lessons from navigating multiple media industries ABOUT VERONIKA TAYLOR Veronika Taylor is the Senior Vice President of Content and the Creator Network at Acast, overseeing global creator partners…","meta_description":"What makes a show “monetizable” in the eyes of advertisers? This week on PodBiz, Veronika Taylor breaks down how brands evaluate podcasts, what creators o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/how-advertisers-really-see-your-podcast-veronika-taylor-on-growth-revenue-and-what-creators-miss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/how-advertisers-really-see-your-podcast-veronika-taylor-on-growth-revenue-and-what-creators-miss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}