{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts","slug":"from-indie-to-industry-how-michael-osborne-builds-partner-ready-podcasts","published_at":"2026-02-02T12:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/from-indie-to-industry-how-michael-osborne-builds-partner-ready-podcasts","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-famous&gravy-michael-osbourne","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/69712157ad93e7a4313369db/media.mp3","summary":"What does it actually take for an independent podcast to become partner-ready? This week on PodBiz, NJ speaks with Michael Osborne about how shows move from passion projects to major media partnerships and why that transition is almost never fast or accidental. Michael has built and produced multiple podcasts that successfully partnered with organizations like Smithsonian Magazine , PRX , and Wondery . Across those projects, he’s seen firsthand how patience, clarity of concept, and real audience feedback matter far more than chasing trends. As he explains: “Minimum viable product and a partner-ready show are not the same thing.” Throughout the conversation, Michael and NJ unpack what creators often misunderstand about timing, originality, and the work required to make a podcast attractive to partners without losing its creative core. They also explore why most successful deals come years into a show’s life and how audience research, not downloads alone, shapes long-term growth. This episode offers a grounded look at podcasting as a business built on iteration, collaboration, and trust. Key Topics Discussed • The difference between indie experimentation and industry readiness • How podcasts evolve into partner-ready properties • Why originality of concept and host both matter • Audience research as a growth and development tool • Why partnerships take years, not months • Increasing value density in audio storytelling • The role of producers and collaborators in refining shows • Balancing creative fulfillment with sustainable business goals About Michael Osborne Michael Osborne is a seasoned podcast producer and consultant based in Austin, Texas. He launched his first show, Generation Anthropocene , in 2011 during his PhD studies in climate science at Stanford University…","meta_description":"What does it actually take for an independent podcast to become partner-ready? This week on PodBiz, NJ speaks with Michael Osborne about how shows move fr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2756,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/from-indie-to-industry-how-michael-osborne-builds-partner-ready-podcasts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/from-indie-to-industry-how-michael-osborne-builds-partner-ready-podcasts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}