{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now","slug":"building-creator-owned-media-with-stella-young-of-tiny-legends-and-this-is-tv-now","published_at":"2026-06-22T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-creator-owned-media-with-stella-young-of-tiny-legends-and-this-is-tv-now","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-stella-young","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6a351e234a2a3be0f41db1fa/media.mp3","summary":"What happens when a YouTube creator mindset collides with traditional podcasting? For Stella Young, the answer is a completely different way of thinking about audience growth, monetization, and ownership. As the founder of Tiny Legends and co-host of This Is TV Now alongside Dane Cardiel, Stella entered podcasting after years in the YouTube ecosystem. What she found was an industry that often viewed creators, influencers, and audience relationships very differently than digital media. \"If you have a big Patreon, you're making more money than the biggest podcast from ads. I'm a big believer in people helping people. That's where the money is.\" In this episode, Stella shares lessons from producing comedy podcasts, working with creators and celebrities, launching viral content strategies, and building a production company focused on quality over quantity. She also offers a candid look at the realities of podcast production, the challenges of pricing creative work, and why she believes the future belongs to creator-owned media. In This Episode We Discuss: Why Stella believes memberships outperform advertising for many creators The differences between YouTube culture and podcast industry culture How Tiny Legends built a reputation through viral podcast clips Why social media audiences and podcast audiences are often different products The rise of video-first podcast strategies Creator ownership, audience control, and intellectual property The challenges of producing celebrity-driven podcasts Building a sustainable production company Why many podcast producers struggle to charge what they're worth The launch and mission behind This Is TV Now What podcasting can learn from digital creators and influencers Connect with Stella Young Instagram: https://www.instagram.com/stellath…","meta_description":"What happens when a YouTube creator mindset collides with traditional podcasting? For Stella Young, the answer is a completely different way of thinking a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3364,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/building-creator-owned-media-with-stella-young-of-tiny-legends-and-this-is-tv-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-creator-owned-media-with-stella-young-of-tiny-legends-and-this-is-tv-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}