{"podcast":{"title":"Pharmacy Podcast Network","slug":"pharmacy-podcast-network-945715","podcast_index_feed_id":945715,"rss_url":"https://feed.podbean.com/pharmacypodcastnetwork/feed.xml","website_url":"https://pharmacypodcastnetwork.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/15252732/Pharmacy_Podcast_Network_Logo_20259b8yj.png","author":"Pharmacy Podcast Network","episode_count":1728,"summary":"Pharmacy Podcast Network (PPN) is the world’s largest network of podcasts dedicated to the pharmacy professional and industry insiders. Our content is about dynamic people in the pharmacy industry making a difference and delivering the best pharmacy care. Pharmacists are the cornerstone of healthcare, and the PPN reflects that. From Community, LTC, Specialty Pharmacy to Drug Development, Government policy and DigitalHealth, we cover it all. Partner with us to connect with thousands of daily listeners and find the right pharmacist across various specialties and topics, ensuring your products and services resonate where it matters most. We build strong audio brands through Pharmacists who see patients almost 9x more than primary care.","last_synced_at":"2026-07-29T00:18:40.411685+00:00","page_url":"https://stenobird.com/podcast/pharmacy-podcast-network-945715"},"episode":{"title":"Marketing That Moves the Needle with Bruce Kneeland, Independent Pharmacy Marketing Specialist | The Bottom Line Podcast","slug":"marketing-that-moves-the-needle-with-bruce-kneeland-independent-pharmacy-marketing-specialist-the-bottom-line-podcast","published_at":"2026-05-27T04:18:00+00:00","page_url":"https://stenobird.com/podcast/pharmacy-podcast-network-945715/marketing-that-moves-the-needle-with-bruce-kneeland-independent-pharmacy-marketing-specialist-the-bottom-line-podcast","show_page_url":"https://stenobird.com/podcast/pharmacy-podcast-network-945715","url":"https://pharmacypodcastnetwork.podbean.com/e/marketing-that-moves-the-needle-with-bruce-kneeland-independent-pharmacy-marketing-specialist-the-bottom-line-podcast/","audio_url":"https://mcdn.podbean.com/mf/web/x3qspqijx9ndwsip/Sykes_BruceKneeland.mp3","summary":"What's the difference between marketing and advertising and why does it matter for your pharmacy? In this episode of the Bottom Line Pharmacy Podcast, Austin Murray sits down with Bruce Kneeland, longtime independent pharmacy advocate and host of the Pharmacy Crossroads podcast, for a candid conversation about what it really takes to grow an independent pharmacy in today's competitive landscape.Bruce shares his fascinating journey from a chance job posting at BYU that landed him in Fargo, North Dakota, to senior roles at Health Mart, AmerisourceBergen, and eventually becoming a consultant and road-tripper who has visited pharmacies coast to coast.In this episode, Bruce and Austin cover:- Marketing vs. advertising and why confusing the two is costing pharmacies patients- The word-of-mouth myth and why relying on it alone is \"killing you slowly\"- Messaging that connects how to talk about complex services like compounding in language patients actually understand- The B2B opportunity and why your real customer for compounding and specialty services might be the prescriber, not the patientAnd more!","meta_description":"What's the difference between marketing and advertising and why does it matter for your pharmacy? In this episode of the Bottom Line Pharmacy Podcast, Aus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1950,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pharmacy-podcast-network-945715/episodes/marketing-that-moves-the-needle-with-bruce-kneeland-independent-pharmacy-marketing-specialist-the-bottom-line-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pharmacy-podcast-network-945715/marketing-that-moves-the-needle-with-bruce-kneeland-independent-pharmacy-marketing-specialist-the-bottom-line-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}