{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"Understanding Canine Pain with Yaz Porritt","slug":"understanding-canine-pain-with-yaz-porritt","published_at":"2026-03-16T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/understanding-canine-pain-with-yaz-porritt","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL2549316610.mp3?updated=1773668106","audio_url":"https://traffic.megaphone.fm/USVL2549316610.mp3?updated=1773668106","summary":"Clayton sits down with Yaz Porritt, the founder of Yorkshire Pooch's Therapies. Yaz shares her unique journey from being a fraud investigator in a bank to becoming a specialist in canine pain management and nutrition. They take a look at the complexities of identifying pain in dogs, who are often masters at hiding discomfort, and the importance of a collaborative, holistic approach to treatment. Yaz discusses her advocacy for industry regulation and the ‘four pillars of pain’ that every pet parent should monitor to ensure their furry companions live a happy, comfortable life. KEY TAKEAWAYS Approximately 80% of changes in a dog's behaviour, such as new anxieties or noise sensitivities, can be attributed to underlying physical pain. Pet owners should regularly monitor four specific areas: Behaviour, Gate (movement), Posture, and Capability to catch early signs of discomfort. Effective pain management requires an integrative approach involving vets, therapists, and nutritionists to treat the ‘whole dog’ rather than just symptoms. There is a significant push for legislative reform in the UK (the Veterinary Surgeons Act) to protect professional titles and ensure practitioners meet strict competency standards. The pet industry is flooded with ‘functional treats’ and supplements that often lack therapeutic doses; always prioritise high-quality foundation nutrition over trendy add-ons. BEST MOMENTS \"Pain goes so much further than a limp or a yelp. It's the stoic ones, the quiet ones who have quietly accepted that this is just what their life looks like now, that you have to watch.\" \"Your cheapest, most effective supplement is actually having a lean dog. You can't out-supplement a bad diet and poor body condition.\" \"The inability to verbally communicate about pain does not nega…","meta_description":"Clayton sits down with Yaz Porritt, the founder of Yorkshire Pooch's Therapies. Yaz shares her unique journey from being a fraud investigator in a bank to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4026,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/understanding-canine-pain-with-yaz-porritt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/understanding-canine-pain-with-yaz-porritt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}