{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"Saving the Planet One Drink at a Time: The Story of Totoniks","slug":"saving-the-planet-one-drink-at-a-time-the-story-of-totoniks","published_at":"2026-03-29T23:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL2089895915.mp3","audio_url":"https://traffic.megaphone.fm/USVL2089895915.mp3","summary":"Clayton is joined by Geoff Bowers, the founder of Totoniks. Geoff shares his fascinating journey, from his early career as a military and police dog trainer in Manchester to becoming a pioneer in the raw pet food industry in New Zealand. He discusses his deep passion for dog welfare and the scientific research that led him to discover the critical importance of blood and hydration in a dog's diet. Geoff also talks candidly about the challenges of fast business growth, his transition from K9 Natural to founding Totonics, and his commitment to creating the best possible nutrition for pets while prioritizing environmental sustainability. KEY TAKEAWAYS Blood is a nutrient-dense ingredient that contains essential vitamins, minerals, and growth factors like IGF-1, which are often missing from standard pet diets. A dog's sense of smell is significantly improved when they are properly hydrated and have a moist nose, which is best achieved through wet food or nutrient-rich drinks. Fast-expanding businesses often require significant cash flow and careful management to avoid the risk of bankruptcy, a lesson Geoff learned through his experience with K9 Natural. Totoniks focuses on eco-friendly practices, including using recyclable glass bottles and a spray-drying method for their products to reduce shipping weight and environmental impact. Scientific research shows that dogs are highly intelligent, can learn a vast vocabulary, and primarily communicate through body language. BEST MOMENTS \"Nature provides the best food on the planet. Everything we do as a human destroys that.\" \"Blood grows every living cell in your body. It is such a nutrient-dense product that it's shameful that we are throwing it away.\" \"Saving the planet one drink at a time. Your dog is wired to drink blood.\" \"I…","meta_description":"Clayton is joined by Geoff Bowers, the founder of Totoniks. Geoff shares his fascinating journey, from his early career as a military and police dog train…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3724,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}