{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"How Healing Our Pets Heals Ourselves, with Pure Pawsitivity","slug":"how-healing-our-pets-heals-ourselves-with-pure-pawsitivity","published_at":"2026-02-23T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL1277390664.mp3?updated=1771936814","audio_url":"https://traffic.megaphone.fm/USVL1277390664.mp3?updated=1771936814","summary":"In this episode, Clayton sits down with Bobby and Eden, the founders of Pure Pawsitivity (formerly Pure Purée), based in Fountain Hills, Arizona. The couple shares their powerful origin story, born from the heartbreak of losing beloved pets prematurely to cancer and disease. They discuss how their business evolved from making fresh vegetable purées for picky dogs to creating comprehensive superfood powders for both dogs and cats. Bobby and Eden also open up about their personal journey of sobriety in 2022, revealing how cleaning up their own lives gave them the clarity to fight for better pet health. KEY TAKEAWAYS The business was founded after Eden lost her dog, Georgie, at age 12 to a pancreatic tumour, and Bobby lost German Shepherds that never made it past age 10. This grief drove them to research ingredients and realise the flaws in commercial pet food. They started as ‘Pure Purée’, making fresh toppers to help frail dogs eat. They eventually rebranded to ‘Pure Pawsitivity’ to escape the limiting ‘Pure Purée Puppy’ name (which alienated cat owners) and to reflect a broader holistic mission. Bobby and Eden both got sober in 2022. They credit this lifestyle change with finding their true calling to serve pets, noting that as they healed themselves, they found the drive to heal animals. Unlike many brands that use synthetic vitamin packs, Pure Pawsitivity relies entirely on whole food sources. For example, they source specific Styrian pumpkin seeds from Austria for their mineral content rather than using additives. Rather than shaming owners for feeding kibble, they encourage an ‘additive’ approach, adding healthy toppers or fresh foods to existing diets to fill nutritional gaps, which they found even stopped behaviours like poop eating. BEST MOMENTS \"When we heal ou…","meta_description":"In this episode, Clayton sits down with Bobby and Eden, the founders of Pure Pawsitivity (formerly Pure Purée), based in Fountain Hills, Arizona. The coup…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3558,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}