{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"How COVID-19 Sparked a Pet Business Revolution","slug":"how-covid-19-sparked-a-pet-business-revolution","published_at":"2026-03-02T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-covid-19-sparked-a-pet-business-revolution","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL1867450160.mp3?updated=1772472006","audio_url":"https://traffic.megaphone.fm/USVL1867450160.mp3?updated=1772472006","summary":"In this episode, Clayton sits down with Nadine, the founder of Trinkety Paws, a UK-based manufacturer specialising in high-quality, customisable dog and horse accessories. Nadine shares her fascinating transition from banking and personal training to becoming a powerhouse in the pet industry. They dive deep into the challenges of scaling a handmade business, the logistical puzzle of offering over 3.5 million product variations, and the importance of educating consumers on the value of British-made, durable materials like Biothane. KEY TAKEAWAYS Trinkety Paws was born out of a side project during COVID-19 when Nadine’s personal training business was halted, proving that necessity and creativity often drive the best business ventures. By utilising modular materials, the brand offers staggering customisation (up to 3.5 million variations in their premium range), which serves as a massive USP but requires rigorous staff training. Nadine emphasises that while they cannot compete with two-pound collars from big-box retailers on price, they win on longevity, sustainability, and specialised materials like genuine US-made Biothane. To overcome the internet market of crap, Trinkety Paws is launching a Retail Plus program to help brick-and-mortar stores offer custom-made, perfectly fitted harnesses and collars without needing massive stock. Staying stagnant is a slow death in business. Trinkety Paws is actively branching into the equine market and exploring non-pet industrial applications for their materials to ensure long-term sustainability. BEST MOMENTS \"I always feel like people don’t want to see that or hear that, but I’m quite proud of what we’ve built.\" \"In the premium range, we have 3.5 million variations. It’s absolutely mental; I didn’t even know it was that high until…","meta_description":"In this episode, Clayton sits down with Nadine, the founder of Trinkety Paws, a UK-based manufacturer specialising in high-quality, customisable dog and h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3651,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-covid-19-sparked-a-pet-business-revolution/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-covid-19-sparked-a-pet-business-revolution.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}