{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"How a Life-Altering Accident Led to a Passion for Dog Training with Nikki French","slug":"how-a-life-altering-accident-led-to-a-passion-for-dog-training-with-nikki-french","published_at":"2025-12-15T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-a-life-altering-accident-led-to-a-passion-for-dog-training-with-nikki-french","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL6779015712.mp3?updated=1765369907","audio_url":"https://traffic.megaphone.fm/USVL6779015712.mp3?updated=1765369907","summary":"Today, Clayton interviews Nikki French, a renowned dog trainer and author of the provocative book \"Stop Walking Your Dog.\" Nikki shares her inspiring journey from a 30-year corporate career in property sales and marketing to becoming a passionate dog trainer. After a life-changing bike accident, she discovered her true calling in the pet industry, focusing on helping dogs that struggle with traditional walking routines. KEY TAKEAWAYS After a 30-year corporate career in property sales and marketing, a life-changing bike accident led to a career shift into dog training, highlighting the importance of following one's passion and adapting to life changes. The transition included a focus on building an online presence through a membership program and a podcast, demonstrating the value of leveraging digital platforms to reach a wider audience. The book \"Stop Walking Your Dog\" was designed to challenge conventional dog training practices and spark conversations about dog behavior, emphasising the need for tailored approaches to meet individual dogs' needs. Physical walks alone do not fulfill a dog's needs; mental stimulation through games and activities is crucial for a dog's well-being, encouraging owners to rethink traditional walking routines. The process of writing and publishing the book involved significant investment in professional support, illustrating the importance of quality in publishing and marketing to establish credibility and authority in the field. BEST MOMENTS \"I wanted to be able to reach more people and do more stuff.\" \"It was an absolute gift because could I have carried on doing it for another 10-15 years? Probably.\" \"If your dog is dog reactive, don't stick them in front of a dog where they're losing it.\" \"I think the problem is, is that when you walk…","meta_description":"Today, Clayton interviews Nikki French, a renowned dog trainer and author of the provocative book \"Stop Walking Your Dog.\" Nikki shares her inspiring jour…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3700,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-a-life-altering-accident-led-to-a-passion-for-dog-training-with-nikki-french/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/how-a-life-altering-accident-led-to-a-passion-for-dog-training-with-nikki-french.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}