{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"From Traditional Cook Island Roots to Modern Joint Mobility Support","slug":"from-traditional-cook-island-roots-to-modern-joint-mobility-support","published_at":"2026-05-25T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/from-traditional-cook-island-roots-to-modern-joint-mobility-support","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL8520772575.mp3","audio_url":"https://traffic.megaphone.fm/USVL8520772575.mp3","summary":"When a traditional remedy defies standard pharmaceutical paradigms, it turns heads—and when it works wonders on pets, it changes lives forever. We sit down to explore the incredible journey of a transdermal extract derived from traditional Cook Island remedies. Originally developed for human bone and soft tissue repair, this unique blend of hibiscus and coconut oil has created an entirely new category in animal care. The formula acts systemically to coordinate cellular healing, leading to remarkable pain reduction and mobility improvements. With no placebos in the animal kingdom, the undeniable results have seen the product rapidly expand across American veterinary practices. Discover the science, the ancestral heritage, and the undeniable passion driving this natural healing revolution. Key Takeaways The formula is a natural transdermal product consisting solely of a specific hibiscus extract and coconut oil. Rather than supplying stem cells or specific pharmaceutical markers, the extract appears to coordinate the repair process amongst existing cells. Efficacy is highly visible in the animal space because pets cannot experience a placebo effect, providing authentic proof of reduced pain and increased mobility. Securing global patents involved overcoming international objections by providing clear traditional knowledge and robust preclinical data. The company's massive growth in the US market has been driven by grassroots education and direct partnerships with integrative veterinarians. Quotes \"We aren't actually injecting or specifically activating stem cells it just seems to coordinate healing.\" \"The animals there is no such thing as placebo with animal right dogs cats horses whatever it may be they're either good or they're not.\" \"It would be a bit like everyone go…","meta_description":"When a traditional remedy defies standard pharmaceutical paradigms, it turns heads—and when it works wonders on pets, it changes lives forever. We sit dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4217,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/from-traditional-cook-island-roots-to-modern-joint-mobility-support/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/from-traditional-cook-island-roots-to-modern-joint-mobility-support.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}