{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"From Medicine to Marketplaces: The Jo Proud Story","slug":"from-medicine-to-marketplaces-the-jo-proud-story","published_at":"2026-04-05T23:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/from-medicine-to-marketplaces-the-jo-proud-story","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL9439838960.mp3?updated=1775729365","audio_url":"https://traffic.megaphone.fm/USVL9439838960.mp3?updated=1775729365","summary":"Today, Clayton is joined by Jo Proud, the visionary founder of PetAttics. Jo shares her remarkable journey from a career in medicine to becoming an award-winning entrepreneur. She discusses the inspiration behind her first global success, MoodBears, and her experience receiving investment from all five dragons on Dragons' Den. The conversation then shifts to her latest venture, PetAttics, a specialised digital marketplace designed specifically for pet owners to buy, sell, and recycle pet-related items. KEY TAKEAWAYS Jo highlights how her Dragons' Den investors provided crucial high-level contacts, such as a direct line to major retail buyers, which transformed her business overnight. Moving from a physical inventory model (MoodBears) to a tech-based platform (PetAttics) requires a different mindset, focusing on digital marketing and user acquisition rather than warehouse management. PetAttics was born from a desire to reduce waste, allowing owners to recycle high-quality pet gear that would otherwise end up in landfills. While giants like eBay and Amazon dominate general sales, Jo believes a dedicated, community-focused platform for pet lovers offers a superior, more browsable user experience. Jo and Clayton discuss the modern necessity of using tools like ChatGPT and social media reels to maintain a consistent and engaging brand presence without burning out. BEST MOMENTS \"I wanted to get eyeballs on this business to help children with mental health issues, to help adults, to help anybody that needed a smile.\" \"Deborah Meaden cc’d me in the same toy buyer from Asda, within 30 seconds I had a response.\" \"PetAttics is very much like a Vinted, but for pets, dogs, cats, and any animal-related items.\" \"In the tech world, you’re either the dominant force or you’re dead in th…","meta_description":"Today, Clayton is joined by Jo Proud, the visionary founder of PetAttics. Jo shares her remarkable journey from a career in medicine to becoming an award-…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2583,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/from-medicine-to-marketplaces-the-jo-proud-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/from-medicine-to-marketplaces-the-jo-proud-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}