{"podcast":{"title":"Pet Accountant Podcast","slug":"pet-accountant-podcast-5628151","podcast_index_feed_id":5628151,"rss_url":"https://feeds.captivate.fm/pet-accountant-podcast/","website_url":"https://petaccountant.co.uk/","image_url":"https://artwork.captivate.fm/920d96af-b73c-424b-a782-2a482fa62d7e/WhatsApp-Image-2026-01-27-at-14-29-40.jpeg","author":"Victoria Clark","episode_count":129,"summary":"The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.","last_synced_at":"2026-07-15T16:18:03.376536+00:00","page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151"},"episode":{"title":"The P.R.I.C.E Framework","slug":"the-p-r-i-c-e-framework","published_at":"2026-07-15T07:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151/the-p-r-i-c-e-framework","show_page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151","url":"https://petaccountant.co.uk/","audio_url":"https://episodes.captivate.fm/episode/74ff719c-82b3-4d93-aef1-7310b32d6538.mp3","summary":"Are you confident your pricing is helping your business grow? In this episode, Vicky introduces the P.R.I.C.E Framework – a simple but powerful approach to helping pet business owners price with confidence, improve profitability and build a more sustainable business. Rather than guessing what to charge or copying competitors, the P.R.I.C.E Framework gives you a clear process for making informed decisions based on your business, your clients and your goals. Vicky breaks down each stage of the framework and explains how applying these principles can help you move away from surviving and start thriving. In this episode, she covers: P – Positioning: Understanding what makes your business different R – Review: Knowing your numbers and assessing your profitability I – Increase: Raising your prices with confidence when the time is right C – Communication: Explaining price changes professionally and effectively E – Evaluation: Reviewing the results and continually improving your business Whether you're thinking about your next price increase or simply want a clearer strategy for growing your pet business, this framework provides practical guidance that you can start using immediately. If you've ever felt uncertain about pricing, this episode will give you the confidence to make decisions that support the long-term success of your business. Key Takeaways The P.R.I.C.E Framework provides a structured approach to pricing and business growth. Understanding your market position helps you stand out from competitors. Regularly reviewing your financial numbers leads to better pricing decisions. Increasing your prices should be based on strategy and confidence, not emotion. Clear communication helps clients understand and accept price increases. Continually evaluating your business ens…","meta_description":"Are you confident your pricing is helping your business grow? In this episode, Vicky introduces the P.R.I.C.E Framework – a simple but powerful approach t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2733,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-accountant-podcast-5628151/episodes/the-p-r-i-c-e-framework/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151/the-p-r-i-c-e-framework.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}