{"podcast":{"title":"Pet Accountant Podcast","slug":"pet-accountant-podcast-5628151","podcast_index_feed_id":5628151,"rss_url":"https://feeds.captivate.fm/pet-accountant-podcast/","website_url":"https://petaccountant.co.uk/","image_url":"https://artwork.captivate.fm/920d96af-b73c-424b-a782-2a482fa62d7e/WhatsApp-Image-2026-01-27-at-14-29-40.jpeg","author":"Victoria Clark","episode_count":129,"summary":"The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.","last_synced_at":"2026-07-15T16:18:03.376536+00:00","page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151"},"episode":{"title":"Catch up with Dom Hodgson","slug":"catch-up-with-dom-hodgson","published_at":"2026-05-18T07:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151/catch-up-with-dom-hodgson","show_page_url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151","url":"https://petaccountant.co.uk/","audio_url":"https://episodes.captivate.fm/episode/2dcc00af-90cf-45b8-96aa-fda5f73f95f5.mp3","summary":"Are you pricing your services based on your value, or based on what everyone else charges? In this episode, Vicky is joined by pet business coach Dom Hodgson for an honest conversation about pricing, confidence and sustainability in the pet industry. Too many pet professionals fall into the trap of undercharging in an effort to stay competitive. But as Dom explains, constantly competing on price often leads to burnout, frustration and businesses that struggle to grow. Together, Vicky and Dom discuss why charging properly isn’t just good for your business — it’s essential for delivering a high-quality service and building a sustainable future. In this episode, we cover: Why so many pet business owners undercharge The dangers of copying competitors’ pricing How perceived value affects what clients are willing to pay Why affluent pet owners will invest in premium services The importance of niching down and attracting the right clients How confidence in your pricing changes your business mindset This episode is a powerful reminder that there are clients out there willing to pay for exceptional service if you position yourself correctly. If you’re tired of competing on price and want to build a more profitable pet business, this conversation is a must-listen. Key Takeaways Appropriate pricing is essential for building a sustainable pet business. Undercharging to compete often limits growth and leads to burnout. Clients are willing to pay premium prices when they see genuine value. Niching down helps attract ideal clients and improve profitability. Confidence in your pricing reflects confidence in your service quality. Differentiating your business is key to standing out in a crowded market. Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost pay…","meta_description":"Are you pricing your services based on your value, or based on what everyone else charges? In this episode, Vicky is joined by pet business coach Dom Hodg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2189,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-accountant-podcast-5628151/episodes/catch-up-with-dom-hodgson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-accountant-podcast-5628151/catch-up-with-dom-hodgson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}