{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Website Speed and Performance — Why It Matters for Leads","slug":"website-speed-and-performance-why-it-matters-for-leads","published_at":"2026-05-19T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/website-speed-and-performance-why-it-matters-for-leads","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/b184f8a405f4e78f09b71ec742ee9d9f5ed3c3e6a07258b7d970b88520a45d5d/eyJlcGlzb2RlSWQiOiJlMWYxNjIwMi1jZjY1LTRlZmEtYTNjNy0xNTQyYzIzY2VkNGEiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmYTBmZjMxNGIyYTU4MTViYzRmOWNjL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtNV9fMTctNDItNDMubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/b184f8a405f4e78f09b71ec742ee9d9f5ed3c3e6a07258b7d970b88520a45d5d/eyJlcGlzb2RlSWQiOiJlMWYxNjIwMi1jZjY1LTRlZmEtYTNjNy0xNTQyYzIzY2VkNGEiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmYTBmZjMxNGIyYTU4MTViYzRmOWNjL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtNV9fMTctNDItNDMubXAzIn0=.mp3","summary":"Is your website fast enough to keep the leads you're paying for? If your site takes more than three seconds to load, nearly half your visitors are leaving before they see your phone number. That's not a tech problem. That's a lead problem. In this episode, Adam Bennett and Elisabeth Pallante sit down with Cube Creative web project specialist Emily Porter to break down website speed and performance for pest control companies. Emily walks through exactly how to test your site speed using free tools, what the scores mean, and which fixes make the biggest difference. The conversation covers the three biggest speed killers Emily sees on nearly every pest control site audit: oversized images that balloon page weight to 15 times what it should be, plugin bloat from 30 or 40 plugins when most sites only need 10 to 15, and cheap shared hosting that puts a hard ceiling on how fast your site can load no matter what else you optimize. Adam and Elisabeth connect the technical side to real business impact. Companies spending thousands per month on Google Ads are losing a huge percentage of that traffic to slow load times, and operators never see the loss because there's no missed call for a visitor who bounced in two seconds. Elisabeth breaks down the revenue math: 1,000 monthly visitors, 40 percent bouncing from speed, and $4,000 in potential revenue walking out the door. Emily gives operators a clear action plan: test your site at pagespeed.web.dev , check your mobile score, and hand the report to your developer. She provides four specific questions to ask your web developer this week and explains when optimization isn't enough and a rebuild makes more financial sense. Three key takeaways: A slow website is costing you leads right now. More than three seconds to load and nearly ha…","meta_description":"Is your website fast enough to keep the leads you're paying for? If your site takes more than three seconds to load, nearly half your visitors are leaving…","key_points":[],"chapters":[],"topics":[],"duration_seconds":889,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/website-speed-and-performance-why-it-matters-for-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/website-speed-and-performance-why-it-matters-for-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}