{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Video Marketing for Pest Control Companies","slug":"video-marketing-for-pest-control-companies","published_at":"2026-05-12T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/video-marketing-for-pest-control-companies","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/d9d77f543faaac30750c7b80ea049369c16bd9f0b1b6493564e4e9ffe5ef8b9c/eyJlcGlzb2RlSWQiOiI0MWNiNGJjYS1lNmNlLTRkMGMtYTVkOC01ZDM5MmIzZWQzZGMiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkNTE5MWQ2NzgzN2JkYzI2YjhmOWY1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtN19fMTYtNDctNTcubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/d9d77f543faaac30750c7b80ea049369c16bd9f0b1b6493564e4e9ffe5ef8b9c/eyJlcGlzb2RlSWQiOiI0MWNiNGJjYS1lNmNlLTRkMGMtYTVkOC01ZDM5MmIzZWQzZGMiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkNTE5MWQ2NzgzN2JkYzI2YjhmOWY1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtN19fMTYtNDctNTcubXAzIn0=.mp3","summary":"Video converts better than any other content type across every platform pest control companies use. And right now, most of your local competitors have no video presence at all. That's a first-mover advantage—but it won't last forever. In this episode, social media manager Hannah Kilpatrick breaks down the four video types every pest control company needs and how to film them without a production budget. The four types and what each one does: Company Overview Video. This is your homepage video—60 to 90 seconds. The owner or a key team member on camera answering the question every new visitor is asking: who are you and why should I call you? This is the highest-leverage single video you can have. Build it first. Service Explainer Videos. One per major service: termite treatment, bed bug heat treatment, rodent exclusion. Two minutes max. Show the process, explain what's happening, and tell the customer what to expect. These reduce pre-call anxiety and post-service complaints. Customer Testimonial Videos. Real customers on camera—30 to 60 seconds. Just ask two questions: What was the problem before you called us? What was your experience like? Video testimonials are harder to dismiss than written reviews. Short-Form Field Content. Before-and-afters, educational tips, behind-the-scenes moments. Your ongoing weekly presence on Instagram and Facebook. We also cover the practical stuff—how to film without looking terrible: Your phone is the camera. An iPhone or recent Android shoots 4K video. The one upgrade worth making: a $20 tripod. Shaky footage is the most common reason DIY video looks bad. Lighting: Face a window. Light on your face, not behind you. Filming with a window at your back creates a silhouette effect. Sound: People tolerate average video quality but won't tole…","meta_description":"Video converts better than any other content type across every platform pest control companies use. And right now, most of your local competitors have no…","key_points":[],"chapters":[],"topics":[],"duration_seconds":928,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/video-marketing-for-pest-control-companies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/video-marketing-for-pest-control-companies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}