{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Tracking Marketing ROI: The Numbers Every Owner Must Know","slug":"tracking-marketing-roi-the-numbers-every-owner-must-know","published_at":"2026-05-05T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/tracking-marketing-roi-the-numbers-every-owner-must-know","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/54f5f6e939bc2776bf86fd711ca90a65458913fd6c4560eadadf61c4a5b65651/eyJlcGlzb2RlSWQiOiI0NTQ0NTY5Mi0wZjBjLTRjOWMtYTliZi05YTdlZGM2YmNmMDMiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllNzk3MDRlNmNhZDdlMTM2ZDNjM2U1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtMjFfXzE3LTI1LTU2Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/54f5f6e939bc2776bf86fd711ca90a65458913fd6c4560eadadf61c4a5b65651/eyJlcGlzb2RlSWQiOiI0NTQ0NTY5Mi0wZjBjLTRjOWMtYTliZi05YTdlZGM2YmNmMDMiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllNzk3MDRlNmNhZDdlMTM2ZDNjM2U1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtMjFfXzE3LTI1LTU2Lm1wMyJ9.mp3","summary":"Episode Summary If you can't tell which marketing channel produced your last ten customers, you're not managing your marketing — you're guessing at it. Most pest control operators are. They keep channels running because cutting anything feels risky, and they can't double down on what's working because they don't know what that is. This episode fixes that. Adam Bennett, Elisabeth Pallante, and Cube Creative CMO Chad Treadway walk through the three metrics that matter — cost per lead, cost per acquisition, and customer lifetime value — and explain why comparing channels by cost per click leads to bad decisions. They also walk through a practical four-step tracking system any operator can build, starting with one question on every incoming call. Three Key Takeaways Most operators are flying blind on marketing spend — the fix starts with asking \"how did you hear about us?\" on every call and tagging lead sources in your job software The three numbers that drive every marketing decision are cost per lead, cost per acquisition, and customer lifetime value — cost per lead is only the starting point Evaluate channels by cost per acquisition, not cost per click — a channel that looks expensive per lead may be your best channel once you factor in close rate and lifetime value What We Cover Why the majority of pest control companies have no lead source tracking in place The client story: nearly canceled Google Ads that was generating 70% of new customers The one-question phone fix and lead source tagging in job software Cost per lead defined and benchmarked for pest control Why the $10 lead vs. $30 lead comparison proves cost per lead is misleading Cost per acquisition for one-time vs. recurring services Customer lifetime value on a quarterly pest control plan How to rank channels…","meta_description":"Episode Summary If you can't tell which marketing channel produced your last ten customers, you're not managing your marketing — you're guessing at it. Mo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":964,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/tracking-marketing-roi-the-numbers-every-owner-must-know/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/tracking-marketing-roi-the-numbers-every-owner-must-know.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}