{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Modern Lead Generation: Beyond the Phone Call","slug":"modern-lead-generation-beyond-the-phone-call","published_at":"2026-03-31T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/modern-lead-generation-beyond-the-phone-call","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/5b269880f327e24451c158fe39649449dd8b27a6d2fb527b2cf004bafdc9b74c/eyJlcGlzb2RlSWQiOiJjNGU3MTFkNS1mNWNhLTQ0M2UtOGFiYy1hNGNkY2JlNDljM2IiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhMDdkMmIyMjVjMzU0MWMwODc4NDYyL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTItMjZfXzE4LTQtNDIubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/5b269880f327e24451c158fe39649449dd8b27a6d2fb527b2cf004bafdc9b74c/eyJlcGlzb2RlSWQiOiJjNGU3MTFkNS1mNWNhLTQ0M2UtOGFiYy1hNGNkY2JlNDljM2IiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhMDdkMmIyMjVjMzU0MWMwODc4NDYyL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTItMjZfXzE4LTQtNDIubXAzIn0=.mp3","summary":"If your only lead generation method is a phone number, you're losing 30-40% of potential customers before they ever contact you. Younger homeowners - now the largest group of home buyers in America - prefer to text, chat, or book online rather than call. And even customers who would call can't reach you at 9 PM when they spot a pest problem. This episode breaks down the five lead capture methods every pest control company should have, how to manage them without adding chaos to your day, and the exact order to implement them if you're starting from scratch. Three Key Takeaways 40% of potential customers won't call you - especially homeowners under 35 - and 30-40% of form submissions happen outside normal business hours The five lead capture methods are: phone (highest converting), web forms (24/7 capture), text messaging (silent contact), live chat (catches website visitors), and online booking (routine services and inspections) Manage all channels through one CRM hub - respond to forms and texts within 5 minutes, return missed calls within 30 minutes - implement in this order: web form, text, chat, booking, then CRM What We Cover Why phone-only lead generation is leaving money on the table The generational breakdown of who calls vs. who texts vs. who books online How multiple contact channels extend your effective business hours Best practices for each of the five lead capture methods Response time benchmarks that double your conversion rate Tools for pest control companies: HouseCall Pro, Jobber, ServiceTitan, HubSpot The implementation roadmap from zero to full multi-channel setup Full cost breakdown: $65-$320/month for all five channels Download the free Multi-Channel Lead Capture Setup Guide at marketingthatactuallyworks.ai - includes implementation checklists, too…","meta_description":"If your only lead generation method is a phone number, you're losing 30-40% of potential customers before they ever contact you. Younger homeowners - now…","key_points":[],"chapters":[],"topics":[],"duration_seconds":917,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/modern-lead-generation-beyond-the-phone-call/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/modern-lead-generation-beyond-the-phone-call.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}