{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Google Ads for Pest Control: Stop Wasting Money","slug":"google-ads-for-pest-control-stop-wasting-money","published_at":"2026-04-21T12:03:51+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/google-ads-for-pest-control-stop-wasting-money","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/1fd1d0542bd529bc958c5d37e01ee2a1bfb6c0831c4fe03c924c19a2b9e7023d/eyJlcGlzb2RlSWQiOiJmNTE2NWZhZC1hZjhjLTQ1MzMtYmUxMi1lNDk5YWIwMGFlN2EiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllNzYzMThmOTYxYWM0ZDkwOTMwOGRlL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtMjFfXzEzLTQ0LTI0Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/1fd1d0542bd529bc958c5d37e01ee2a1bfb6c0831c4fe03c924c19a2b9e7023d/eyJlcGlzb2RlSWQiOiJmNTE2NWZhZC1hZjhjLTQ1MzMtYmUxMi1lNDk5YWIwMGFlN2EiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllNzYzMThmOTYxYWM0ZDkwOTMwOGRlL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTQtMjFfXzEzLTQ0LTI0Lm1wMyJ9.mp3","summary":"Google Ads for Pest Control: Stop Wasting Money Most pest control companies running Google Ads are paying for clicks they'll never convert. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down exactly where that budget is going — and how to stop the bleeding. Elisabeth walks through the three most common waste patterns: broad match keywords that serve your ad to people searching for pest control jobs and DIY products, a missing negative keyword list that lets Google match you to searches you'd never want to pay for, and running ads 24/7 with no schedule when your phones are only covered during business hours. Fixing all three can cut wasted spend by 20–30% without touching your budget. From there, they cover the keywords that actually produce calls — high-intent, city-specific terms like \"termite treatment [your city]\" and \"exterminator [your city]\" — and why service-specific keywords often outperform generic ones at a lower cost per click. They also break down how to adjust bids seasonally so you're spending more during peak pest seasons and less when demand is slow. The second half of the episode focuses on landing pages — the part of a Google Ads campaign most operators overlook. Sending ad clicks to your homepage is one of the most expensive mistakes you can make. Elisabeth explains why dedicated landing pages matter, what five elements every converting pest control page needs, and how Google's Quality Score rewards a strong landing page with a lower cost per click. The episode closes with practical budget guidance: $500–$800/month as a realistic floor for smaller markets, why Manual CPC bidding is the right starting point, and why conversion tracking is non-negotiable before spending a single dollar on ads. Key Takeaways: Most…","meta_description":"Google Ads for Pest Control: Stop Wasting Money Most pest control companies running Google Ads are paying for clicks they'll never convert. In this episod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":681,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/google-ads-for-pest-control-stop-wasting-money/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/google-ads-for-pest-control-stop-wasting-money.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}