{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"What a Live CRO Audit Reveals That Your Design Agency Never Shows You","slug":"what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you","published_at":"2026-05-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/bcff3db7-6efc-4b13-a86f-7163ede2292d.mp3","summary":"Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem. In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned walks through a live data presentation covering engagement rates, funnel drop-off analysis, mobile vs. desktop conversion gaps, AOV benchmarks, and demographic distribution modeling. We also review a real-world case where a brand's mobile add-to-cart rate was nearly half that of desktop, despite a good landing page design. If your CRO audit isn't moving the needle, this episode will show you what you're missing and how to find the one metric that, if fixed, creates a disproportionate impact on your entire funnel. What you’ll learn: - Why copying competitor designs is a dangerous CRO mistake - How to identify the single 'metric on fire' that's killing your conversion rate - Key engagement rate benchmarks e-commerce brands should measure against - Why a low mobile add-to-cart rate is often a content problem, not a design problem - How to use mobile vs. desktop funnel data to uncover hidden conversion gaps - The cart-to-checkout friction fix that boosts conversion rates on all devices - The urgency engineering tactic that converts abandoned checkout carts - Why AOV should always be equal on mobile and desktop - How demographic distribution modeling helps in audience segmentation - The step…","meta_description":"Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2617,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}