{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"Is Your Agency Performing Or Just Reporting Well?","slug":"is-your-agency-performing-or-just-reporting-well","published_at":"2026-03-06T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/is-your-agency-performing-or-just-reporting-well","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/507e9209-cfcb-4aec-a4f3-c3205e610d07.mp3","summary":"Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding whether their marketing is truly driving revenue. In today’s episode, we get into why performance marketing should focus on what matters most: the impact on your bottom line. We break down the issues we’re seeing in the agency space, including a shocking example of a business spending $30-40K a month without any measurable results, all because their agency failed to focus on tracking what actually moves the needle. But it’s not just about hiring agencies but also about how to hold your team accountable. We’ll share some tips to help you recognize if your agency is really performing or just reporting numbers that look good on paper. You’ll gain a better understanding of what to look for in your agency relationships, what metrics to monitor, and how to make smarter marketing decisions.  In This Episode: - Vanity metrics vs. real performance - When should you hire an agency vs. in-house contractors? - The financial cost of hiring a marketing agency - Determining the type of agency your business needs - Dealing with inaccurate agency reports - Key metrics to measure marketing performance - What should your agency’s dashboard show? Mentioned in the Episode: Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit   Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite    Tier 11’s Marketing Performance Indicators (MPI) Checklist:  https://www.tiereleven.com/marketing-performance-indicators   Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/up…","meta_description":"Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2107,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/is-your-agency-performing-or-just-reporting-well/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/is-your-agency-performing-or-just-reporting-well.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}