{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"How We Made a Personal Injury Law Firm $55.2M with Oli Liboy","slug":"how-we-made-a-personal-injury-law-firm-55-2m-with-oli-liboy","published_at":"2026-02-27T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/how-we-made-a-personal-injury-law-firm-55-2m-with-oli-liboy","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/3f8d4528-38da-4fe1-aba5-c28adce07833.mp3","summary":"Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts today: https://www.tiereleven.com/apply Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets. If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta. In This Episode: - Oli's background and experience - The danger of relying only on Google Ads - Google Ads transformation into an \"intent machine\" - Balancing Meta and Google ads strategies - Why generating awareness on Meta is critical for conversions on Google - Using Google and Meta ads for personal injury cases - The importance of tracking and CRM setup - Optimal scenario for combining Meta and Google - How Google local services ads (LSAs) work - Qualifying Google ad clicks - Optimizing the Meta and Google mix for a law firm - The real results of the personal injury case study Mentioned in the Episode: Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Part 2 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=nWrUeotDYzs Previous Episodes On The…","meta_description":"Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3112,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/how-we-made-a-personal-injury-law-firm-55-2m-with-oli-liboy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/how-we-made-a-personal-injury-law-firm-55-2m-with-oli-liboy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}