{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"From $5M to $32M in 2 Years [Premium eCommerce Case Study]","slug":"from-5m-to-32m-in-2-years-premium-ecommerce-case-study","published_at":"2026-02-17T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/from-5m-to-32m-in-2-years-premium-ecommerce-case-study","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/ec4eb9f0-bd85-4dfd-82c7-0c1c8d023e1c.mp3","summary":"Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy. Partner with our Meta ads experts: https://www.tiereleven.com/apply Why do some businesses just seem to explode in revenue while others struggle to scale? It's not luck, it’s strategy. In today’s episode, we’re reviewing a premium e-commerce case study that shows exactly how we helped a $5M brand reach $32M in just two years. We’ll talk about how we tackled some of their biggest challenges, from limiting customer acquisition costs to refining their targeting and focusing on their hero products. With a premium product and a clear goal, we fine-tuned their marketing approach to deliver a 543% increase in revenue and a 503% increase in new customers. You can apply the same strategy to your own business, whether you’re in e-commerce, services, or even digital products. Tune in to learn the steps we took and how they’re planning for even bigger success in the coming years. In This Episode: - Case study: scaling revenue from $5M to $32M - Key challenges that stunted revenue growth - The steps we took to scale faster and the results - Leveraging insights from Tier 11’s Data Suite - The impact of creative diversification on Meta ads - Conclusion and the client’s growth plans Mentioned in the Episode: Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac Previous Episode On Why Meta Is The Best Ad Platform: https://www.yo…","meta_description":"Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy. Partner with our Meta ads…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2078,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/from-5m-to-32m-in-2-years-premium-ecommerce-case-study/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/from-5m-to-32m-in-2-years-premium-ecommerce-case-study.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}