{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"Are You STILL Using Outdated Meta Andromeda Ad Strategies?","slug":"are-you-still-using-outdated-meta-andromeda-ad-strategies","published_at":"2026-02-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/are-you-still-using-outdated-meta-andromeda-ad-strategies","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/ce46a2b6-4bd6-43ac-a402-da00eb0c875a.mp3","summary":"Apply to Work With Tier 11: https://www.tiereleven.com/apply-now If your campaigns aren’t scaling as you'd like and CPMs keep rising, it’s time to refresh your social media marketing strategy. In today’s episode, we explain in detail why creative diversification is the key to succeeding with Meta ads in 2026 and beyond. We discuss how to break free from old, hacky methods like the Michigan Method and explain how the Meta algorithm is designed to do the heavy lifting, if you let it. We talk about the importance of running multiple, varied ads to speak to different segments of your audience and provide real examples of how this works in practice. If you want to know how to evolve your approach, increase engagement, and set up campaigns that actually scale, you won’t want to miss this one. You’ll understand why \"one-size-fits-all\" advertising no longer cuts it and what to do instead. In This Episode: - How Facebook ads have evolved over time - Creative diversification explained - How to create different ICPs for Meta ads - Designing the right creative angle for each audience - Looking for ad hacks vs developing a strong brand - Final thoughts on outdated advertising strategies Mentioned in the Episode: Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Meta's Ad Creative Guidelines: https://web.facebook.com/business/m/small-business/creative-differentiation?_rdc=1&_rdr# Previous episode on the Michigan Method: https://perpetualtraffic.com/podcast/scale-your-facebook-ad-campaign/ Previous episode with Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/ Listen to This Episode on Your…","meta_description":"Apply to Work With Tier 11: https://www.tiereleven.com/apply-now If your campaigns aren’t scaling as you'd like and CPMs keep rising, it’s time to refresh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2397,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/are-you-still-using-outdated-meta-andromeda-ad-strategies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/are-you-still-using-outdated-meta-andromeda-ad-strategies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}