{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episode":{"title":"156% More App Subscribers in Six Months! Here’s How We Did It","slug":"156-more-app-subscribers-in-six-months-here-s-how-we-did-it","published_at":"2026-04-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/156-more-app-subscribers-in-six-months-here-s-how-we-did-it","show_page_url":"https://stenobird.com/podcast/perpetual-traffic-4608","url":"https://www.perpetualtraffic.com/","audio_url":"https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/c4de9ee7-df10-472f-a3b2-f59d767ebf86.mp3","summary":"Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation. In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks.  Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers.  In This Episode: - New customer acquisition and targeting challenges - How data-driven insights helped scale memberships - Solution: personalizing ad creatives and hooks by state - Results and key takeaways from the case study Mentioned in the Episode: Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply   Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite    Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491   Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK   Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/   Follow us on X: https://x.com/perpetualtraf   Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns   Instagram - https://www.instagram.com/ralphhburns/   Hire Tier11 - https://w…","meta_description":"Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac How do you acquire new customers without frustrating the ones you already…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1245,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/156-more-app-subscribers-in-six-months-here-s-how-we-did-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/156-more-app-subscribers-in-six-months-here-s-how-we-did-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}