{"podcast":{"title":"Perpetual Traffic","slug":"perpetual-traffic-4608","podcast_index_feed_id":4608,"rss_url":"https://feeds.captivate.fm/perpetual-traffic/","website_url":"https://www.perpetualtraffic.com/","image_url":"https://artwork.captivate.fm/10643c47-6cbc-47b5-9d24-62affb95b637/PT-artwork-1.jpg","author":"Tier 11","episode_count":500,"summary":"Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your ma…","last_synced_at":"2026-07-22T00:20:35.909757+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608"},"episodes":[{"title":"3 Ways AI Is Quietly Replacing Traditional CRO","slug":"3-ways-ai-is-quietly-replacing-traditional-cro","published_at":"2026-07-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/3-ways-ai-is-quietly-replacing-traditional-cro","url":"https://www.perpetualtraffic.com/","duration_seconds":2107,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/3-ways-ai-is-quietly-replacing-traditional-cro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/3-ways-ai-is-quietly-replacing-traditional-cro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Half Your Ad Budget Is Working Against You (And You Don't Know It)","slug":"half-your-ad-budget-is-working-against-you-and-you-don-t-know-it","published_at":"2026-07-14T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/half-your-ad-budget-is-working-against-you-and-you-don-t-know-it","url":"https://www.perpetualtraffic.com/","duration_seconds":2569,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/half-your-ad-budget-is-working-against-you-and-you-don-t-know-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/half-your-ad-budget-is-working-against-you-and-you-don-t-know-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"They Were Spending $115K a Month Without Knowing What Worked","slug":"they-were-spending-115k-a-month-without-knowing-what-worked","published_at":"2026-07-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/they-were-spending-115k-a-month-without-knowing-what-worked","url":"https://www.perpetualtraffic.com/","duration_seconds":2225,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/they-were-spending-115k-a-month-without-knowing-what-worked/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/they-were-spending-115k-a-month-without-knowing-what-worked.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"What a Live CRO Audit Reveals That Your Design Agency Never Shows You","slug":"what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you","published_at":"2026-05-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/perpetual-traffic-4608/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you","url":"https://www.perpetualtraffic.com/","duration_seconds":2617,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/perpetual-traffic-4608/what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Stop Redesigning. 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