{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Your Amazon PPC Search Term Isolation ROAS Blind Spot","slug":"your-amazon-ppc-search-term-isolation-roas-blind-spot","published_at":"2026-06-20T05:27:37+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-search-term-isolation-roas-blind-spot","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0063.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0063.mp3","summary":"Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget seller who saw blended ROAS of 3.5x but discovered that their exact-match branded terms drove 8x ROAS while broad-match competitor terms barely broke even at 1.2x. By isolating search terms into separate campaigns by match type and performance tier, the seller lifted overall ROAS to 5.1x without increasing total spend. The episode explains the campaign structure shift, how to set up the isolation framework in Amazon Ads Manager, and why most sellers overlook this blind spot because of campaign management convenience. Practical tips for data-driven segmentation and bid optimization for each tier. #AmazonPPC #SearchTermIsolation #ROAS #PPCStrategy #AmazonAdvertising #SponsoredProducts #CampaignStructure #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonSeller #DigitalMarketing #AdOptimization #BidManagement #MarketingTips #DirectResponse Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":526,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/your-amazon-ppc-search-term-isolation-roas-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-search-term-isolation-roas-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}