{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Your Amazon PPC Brand Registry ROAS Blind Spot","slug":"your-amazon-ppc-brand-registry-roas-blind-spot","published_at":"2026-06-16T17:29:31+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-brand-registry-roas-blind-spot","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0056.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0056.mp3","summary":"Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most sellers think Brand Registry protects their listings—but the same tool can suppress your own sponsored brand ad placements, inflating your ACoS by 20 percent or more. Lucas explains how the 'brand name match' logic inside Amazon's ad engine creates a structural blind spot: your own campaigns compete against organic brand searches, and Brand Registry can actually block your ads from showing. He walks through a real example from a kitchenware brand that saw a 15 percent ROAS lift just by adjusting one campaign setting. Luna challenges whether Amazon designed it this way intentionally. Practical fix included. #AmazonPPC #BrandRegistry #ROAS #ACoS #SponsoredBrands #AmazonAds #PPCBlindSpot #PerformanceMarketing #Ecommerce #AmazonSellers #AdStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most sell…","key_points":[],"chapters":[],"topics":[],"duration_seconds":534,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/your-amazon-ppc-brand-registry-roas-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-brand-registry-roas-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}