{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Your Amazon PPC Bid Multiplier Blind Spot Is Killing ROAS","slug":"your-amazon-ppc-bid-multiplier-blind-spot-is-killing-roas","published_at":"2026-06-15T17:34:22+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-bid-multiplier-blind-spot-is-killing-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0054.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0054.mp3","summary":"Episode 54 of Performance Marketing with Fexingo reveals a hidden ROAS killer: the bid multiplier blind spot. Most advertisers set multipliers for placement (top of search, product pages) but forget to adjust base bids accordingly, causing severe overpayment or under-delivery. Lucas and Luna break down the math using a real example—a $1 base bid with a 900% top-of-search multiplier—and explain why the actual CPC often exceeds the profitable threshold. They walk through a simple audit process to catch the blind spot, and discuss how to set proper base bids that harmonize with placement multipliers. Specific data points include how a 900% multiplier can turn a $1 bid into a $9 effective bid, and why Amazon's default 'down only' dynamic bidding can mask the problem. The episode ends with a practical checklist for quarterly bid audits. #AmazonPPC #BidMultipliers #ROAS #BidManagement #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PaidAds #EcommerceAds #PPCMistakes #AdSpendOptimization #PlacementMultiplier #TopOfSearch #ProductPages #BidAudit #MarketingTips #AdvertisingStrategy #SellerCentral Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 54 of Performance Marketing with Fexingo reveals a hidden ROAS killer: the bid multiplier blind spot. Most advertisers set multipliers for placeme…","key_points":[],"chapters":[],"topics":[],"duration_seconds":393,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/your-amazon-ppc-bid-multiplier-blind-spot-is-killing-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-bid-multiplier-blind-spot-is-killing-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}