{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Why Your Amazon PPC Ad Copy Kills ROAS and How to Fix It","slug":"why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it","published_at":"2026-07-13T05:33:21+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0111.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0111.mp3","summary":"Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and keywords but ignore the actual words on the page. They unpack a case study from a supplement brand that lifted ROAS 34 percent by rewriting just three headlines. The hosts walk through the science of message-match, the one-sentence test, and why Amazon's algorithm rewards clarity over cleverness. If you run Amazon PPC and haven't looked at your copy in six months, this episode will change how you think about creative. #AmazonPPC #AdCopy #ROAS #PerformanceMarketing #Copywriting #PPCStrategy #AmazonSellers #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #DirectResponse #AmazonAdvertising #ConversionRate #MessageMatch #CaseStudy #SupplementBrand Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and ke…","key_points":[],"chapters":[],"topics":[],"duration_seconds":565,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}