{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Google Ads Broad Match ROAS Trap You Need to Avoid","slug":"the-google-ads-broad-match-roas-trap-you-need-to-avoid","published_at":"2026-06-12T07:52:10+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-google-ads-broad-match-roas-trap-you-need-to-avoid","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0047.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0047.mp3","summary":"In this episode, Lucas and Luna dissect Google Ads' push toward broad match keywords and the hidden ROAS erosion it causes. Lucas explains how broad match's expanded targeting inflates impression share and click-through rates while diluting conversion quality, using a specific example of a mid-market DTC brand that saw its cost per acquisition jump 40 percent after switching from phrase match. Luna challenges Lucas on whether broad match can work with enough negative keywords and smart bidding, and they walk through the exact campaign structure that protects ROAS: tight ad groups, layered negatives, and a return to phrase match for core terms. By the end, you'll understand why broad match isn't a set-it-and-forget-it solution and how to audit your own accounts for the 'broad match creep' that quietly eats margins. #GoogleAds #BroadMatch #ROAS #PPC #PaidSearch #PerformanceMarketing #DigitalAdvertising #SEM #KeywordMatchTypes #AdWords #CampaignOptimization #NegativeKeywords #SmartBidding #DTC #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna dissect Google Ads' push toward broad match keywords and the hidden ROAS erosion it causes. Lucas explains how broad match…","key_points":[],"chapters":[],"topics":[],"duration_seconds":604,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-google-ads-broad-match-roas-trap-you-need-to-avoid/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-google-ads-broad-match-roas-trap-you-need-to-avoid.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}