{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Creative ROAS Divide Why Amazon and Meta Ads Need Different Assets","slug":"the-creative-roas-divide-why-amazon-and-meta-ads-need-different-assets","published_at":"2026-06-09T17:30:09+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-creative-roas-divide-why-amazon-and-meta-ads-need-different-assets","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0041.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0041.mp3","summary":"Episode 41 of Performance Marketing with Fexingo tackles a costly but overlooked mistake: running the same ad creative on Amazon and Meta. Lucas and Luna break down why an asset that crushes on Facebook can tank ROAS on Amazon, and vice versa. Using a real case from a DTC supplement brand that spent $40k on identical video creatives across both platforms, they trace how platform behavior — scroll intent vs. purchase intent, vertical vs. square formats, sound-on vs. sound-off defaults — rewrites the rules for engagement. Lucas walks through three structural differences: the zero-click problem on Amazon, the attention-tax of carousel ads on Meta, and why a brand's 'hero story' doesn't fit a product detail page. Luna pushes back on the common instinct to reuse top-performing assets, and they land on a practical framework: separate creative briefs per platform, even if the core offer is the same. Listeners get a concrete checklist to audit their current creative library for platform misfits. #PerformanceMarketing #AmazonAds #MetaAds #FacebookAds #ROAS #AdCreative #CreativeStrategy #DirectResponse #BrandStory #ProductDetailPage #VideoAds #CarouselAds #ScrollIntent #PurchaseIntent #DTCBrands #DigitalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 41 of Performance Marketing with Fexingo tackles a costly but overlooked mistake: running the same ad creative on Amazon and Meta. Lucas and Luna…","key_points":[],"chapters":[],"topics":[],"duration_seconds":525,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-creative-roas-divide-why-amazon-and-meta-ads-need-different-assets/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-creative-roas-divide-why-amazon-and-meta-ads-need-different-assets.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}